20 Finest Methods to Use AMP in Emails with Examples — Stripo.electronic mail

AMP for Electronic mail is confirmed to be efficient. It does enhance conversion by 520%.

Isn’t it a great purpose to start out utilizing AMP in your newsletters? 

(Supply: Electronic mail from Stripo)

With this quiz, we let customers reply our questions instantly within the electronic mail and see if their solutions are appropriate or incorrect instantly.

Sounds spectacular? Then maintain studying ‘trigger on this publish we’ll present 20 examples of efficient AMP emails.

So, what’s AMP for Electronic mail?

After all, you’ve heard 100 occasions that AMP electronic mail is sort of a mini internet web page and all that stuff. However that’s not what we wanna say.

In our opinion, AMP know-how is revolutionary, it lifts electronic mail advertising to a very new degree. As a result of now important actions, like registration affirmation, appointment affirmation, submitting suggestions, filling out types, giving charges, sharing/delivering real-time content material, and plenty of different issues might be finished in newsletters. 

AMP decreases the variety of steps a buyer must take to achieve the specified aim. Our check confirmed the less actions it takes, the upper the possibilities prospects will do it.

Why would you care?

1. That is an efficient method of exhibiting your prospects that you simply really care about them by eliminating additional steps. And honest care, as we all know, is the cornerstone of reliable and long-lasting relations. Isn’t it one thing we’re all on the lookout for?

2. You enhance virality. The extra modern and revolutionary your electronic mail is, the extra typically it will get forwarded to buddies.

3. You entertain your audience with all of the interactivity that’s now doable as a result of AMP for Electronic mail know-how. 

4. You increase conversion. No feedback.

Now we’re able to share essentially the most outstanding methods of utilizing AMP for electronic mail.

20 methods to make use of AMP in emails

All AMP emails, typically talking, might be divided into three main teams:

• these with format parts — all AMP components are saved inside your emails. Like a carousel and accordion. Don’t require reference to servers;

• these with real-time content material — don’t require any actions from the customers; the content material will get up to date in emails robotically; require reference to servers;

• these with open types and NPS scores — require actions from customers in emails. Require reference to servers.

Necessary to notice:

Stripo gives you with crucial servers: Knowledge Service, aka Knowledge Storage, for storing customers’ responses, or Knowledge Supply for pulling knowledge in emails.

You possibly can join any of them with simply 2 clicks.

Method 1. Accumulating suggestions — open types

Wanna understand how corporations can use AMP in emails for this objective? Simply have a look under:

(Supply: Electronic mail from Stripo)

In January 2020, we ran an A/B check that we talked about in the beginning of this publish. The check confirmed that interactive types embedded in emails acquire 5.2 occasions extra suggestions in comparison with common exterior types. 

You possibly can construct and configure an identical type with little to no coding expertise by following the information given in our “The best way to Construct AMP Kinds for Emails” weblog publish. All opinions might be saved on our finish or every other knowledge storage of your alternative. It’s also possible to examine 8 examples of interactive content material in emails for inspiration or simply for extra of a better look.

Method 2. Star/NPS ranking in emails

To run a profitable enterprise, we have to know what our prospects take into consideration us.

In cargo affirmation electronic mail or after any on-line occasion we ask customers in the event that they had been happy with our product/occasion. For those who ask customers to go away the e-mail and go to an exterior type to price you, just some will do it, because it requires additional steps. For those who allow prospects to do that instantly within the electronic mail, the response price will increase dramatically — by X8 occasions.

(Supply: Electronic mail from Stripo)

Necessary to notice:

Stripo gives plenty of prebuilt AMP modules to your survey emails. Simply pull a crucial one into your template, customise it down as given within the guide for the Module, and begin your individual survey electronic mail marketing campaign ASAP.  

Method 3. Simplifying the registration course of

All of us are conscious of the significance of double-opt-in. So, usually, when customers register with us, we ship them a request to confirm their login electronic mail tackle. The subsequent factor we do is ship them a subscription affirmation electronic mail. 

However as we mentioned, purchasers will find it irresistible for those who save them a minute of their valuable time.

So why not allow them to full registration and see the results of this course of instantly in a single single electronic mail?

(Supply: Electronic mail from Ecwid)

Method 4. Operating quizzes

We’ve already proven the under electronic mail pattern on this publish, however we have now not mentioned a phrase about the way it actually works.

(Supply: Electronic mail from Stripo)

Final summer time, over 100K our customers obtained a quiz from us, the place they had been requested to reply three questions:

After all, we supplied a prize for people who answered accurately to those three solutions.

So, did this electronic mail generate any revenue?

A lot of solutions from these customers who may submit their solutions on this electronic mail (AMP model). And some solutions from these customers who needed to go away the e-mail to take part on this quiz (HTML model). The distinction is clear. And this AMP quiz was extensively mentioned on Fb and in plenty of Russian-speaking communities.

Within the “Constructing AMP Questionnaires” weblog publish, we present tips on how to construct an identical quiz to your newsletters. And supply prebuilt modules so you possibly can create the quiz to your newsletters in beneath an hour.

Method 5. Making appointments in emails

If you wish to improve your chilly emails and to have extra leads come to your demos, why not let recipients choose a handy time and ensure your appointment/demo in gross sales emails?

On this electronic mail, customers had been supposed to pick a crucial date, then decide a crucial time slot and ensure their assembly. And see the appointment affirmation instantly.

Method 6. Sharing real-time knowledge in electronic mail digests to offer customers with contemporary content material

It’s important to offer customers with essentially the most precise info in your model in digests, welcome emails, and so forth.

Regardless of when new subscribers open our emails, they at all times see solely contemporary content material.

See, we don’t have to replace/edit and even construct a brand new welcome electronic mail each week.

For those who wanna construct an identical one to your welcome/onboarding collection, you’ll need to organize a JSON file with the required code components and set the CORS coverage in your facet. However you do it as soon as and for months.

In our “The best way to Pull Knowledge from Google Sheets into Emails” video, we confirmed intimately tips on how to construct an identical. It gained’t take you lengthy.

Method 7. Using gamification — Discover and sum numbers. A brand new method to give reductions away

Gamification is among the hottest methods electronic mail entrepreneurs use AMP. It’s very often utilized in promo/low cost emails.

With this recreation, you entertain your prospects. Not solely do they get a little bit enjoyable in your electronic mail, but additionally get their reductions.

(Supply: Electronic mail from Stripo)

Method 8. Using gamification — Wheel of Fortune. One other method for giving reductions away 

Typically you possibly can’t give a beneficiant 30% OFF on purchases to all of your purchasers, however you’d wish to. Allow them to WIN this beneficiant low cost. Others will get 2%, 5%, or 10% OFF.

(Supply: Stripo AMP electronic mail template)

Method 9. Inserting a number of banners on one display screen

Ever puzzled tips on how to use AMP for electronic mail when you’re not aware of coding in any respect? Give format parts a attempt.

Carousel is utilized by eCommerce corporations principally for showcasing many product playing cards on one display screen.

Or check out one other instance:

(Supply: Electronic mail from Stripo)

Designing carousel with Stripo:

Method 10. Enabling prospects to pick gadgets in emails

“Choose” — is the important thing phrase right here.

With the amp-selector element, you let customers choose product gadgets, their colours, and sizes, and so forth. proper within the electronic mail.

After they do it in your promo, they proceed to checkout. That’s simple.

Our template with the selector element is up for grabs.

Method 11. Using gamification — Rising consumer engagement

Beforehand, we confirmed tips on how to “give” away coupons. We requested customers to “search” the numbers hidden behind chocolate eggs, to sum them, then to enter the proper reply within the submission type, bear in mind?

Within the electronic mail proven under, we requested customers to click on on the e-mail ingredient they appreciated essentially the most to get their “prediction” for the subsequent month.

On this easy method, we supplied collections of pre-built templates.

Outcomes of this marketing campaign:

This electronic mail was additionally extensively mentioned in some electronic mail communities. And plenty of recipients would ask us to assist them with constructing comparable emails for his or her promo campaigns.

Necessary to notice:

It’s also possible to disguise product descriptions behind the snippets, promo codes, and so forth.

Method 12. Structuring content material in emails

That’s proper, we’re speaking about accordions.

AMP accordion might be far more than simply hiding textual content data in its sections.

The modern accordion can comprise even carousels, movies, a number of product playing cards in it.

And our template is proof.

Accordion is a format element. So, all you need to do to make use of this template in your campaigns instantly is customise it as you do with common electronic mail templates.

Method 13. Operating multi-question surveys

As we mentioned, our check with the AMP type confirmed that the less steps it takes, the extra solutions we get.

We consider the identical considerations multi-question surveys.

(Supply: Electronic mail from Stripo)

This AMP electronic mail pattern is a part of our welcome electronic mail the place we requested customers to reply a couple of questions of ours so we all know what supplies and guides to share with them sooner or later.

Method 14. AMP carousel — Enabling customers to seek out their good look

Carousels… They provide help to both present plenty of merchandise on one display screen, or allow customers to seek out good appears to be like, discover matching items of clothes, and so forth.

(Supply: Stripo AMP electronic mail template)

This can be a nice method to let customers match new items of clothes to seek out the right pair.

Method 15. Using gamification — Constructing mazes

In 2020 on Father’s Day, we constructed a brief recreation — our customers had been imagined to rotate picture slices to resolve the maze.

(Supply: Electronic mail from Stripo)

This recreation was constructed simply with the Drag-n-Drop block “AMP Carousel”.

You possibly can construct comparable ones simply by following the steps given in our “Constructing Mazes” weblog publish.

Method 16. Using gamification — Letting customers compose their very own emojis

There are so many issues you are able to do with the AMP carousel… Operating some easy contests is certainly one of them.

It’s simple to persuade prospects to take part in a contest that doesn’t take a lot of their valuable time and many effort.

With this electronic mail, you ask customers to create their very own emojis.

Method 17. Accordion — New method of structuring electronic mail digests

We consider that in terms of instructional programs and digests, accordion is precisely what you want. You disguise all of the content material in sections. Customers see solely the names of the programs. This offers us far more probabilities customers will see all of the subjects given within the electronic mail.

As soon as they get interested by any given part, they only click on to broaden it and see extra info on the subject they’re interested by.

(Supply: Stripo AMP electronic mail template)

You possibly can place buttons with hyperlinks, photos, and even movies in AMP accordion sections.

Method 18. Using gamification — Enabling customers to see instantly if their solutions are appropriate

Determined to present Electronic mail Gamification a attempt? That’s nice!

On this case, we should always needless to say the “Suggestions system” is among the defining traits of a great recreation.

This implies we have to let customers understand how they’re doing or if their solutions to the given questions.

(Supply: Stripo electronic mail template)

To implement this recreation, we used the Drag-n-Drop block “AMP Kind” for the enter subject, and a bit of customized code for “situations” so that you simply present customers if their solutions are appropriate/incorrect.

Please, check out an identical instance: The identical mechanics, however a method totally different implementation.

Method 19. Imitation of chats

Use chat imitation in emails to both let your prospects win a promo code, or to announce an upcoming occasion/characteristic.

(Supply: Electronic mail from Stripo)

Bear in mind the sport we carried out final Easter, the place customers needed to “discover” numbers and sum them? And the examples, given within the “Method 18” part… Once more, the identical mechanics, however method too totally different implementation.

Method 20. Personalizing affords

As we all know, customized affords generate method larger ROI in comparison with basic promo emails. You possibly can both ship your prospects emails with customized affords, or allow them to select what they like instantly in emails and generate a personalised supply by themselves.

(Supply: Stripo electronic mail template)

Customers reply easy questions, like what language they communicate, what leisure they like, and so forth. And see the journey that matches their pursuits instantly.

Necessary to notice:

You are able to do the identical with product classes or presents.

Phrase of recommendation

We confirmed the 20 hottest methods to make use of AMP for Electronic mail.

Within the weblog publish “Methods to Construct AMP with Stripo”, we confirmed 6 methods of making AMP emails.

Here is only a pleasant reminder. To have the ability to ship AMP content material, it’s good to:

• get whitelisted with Google, Mail.ru, and Yahoo;

• repair all of the bugs if any happen. You will notice them within the Preview mode (in any other case customers will see HTML electronic mail);

• add the fallback — HTML model — on this electronic mail;

• be sure that your ESP/CRM is able to sending AMP emails;

• needless to say at present Gmail (each internet and cellular apps on all OSs), Mail.ru, and Yahoo are able to rendering AMP emails;

• AMP emails lose their AMP properties for those who ahead them. This was made out of information safety causes;

• AMP emails expire in customers’ inboxes 30 days after they’re delivered. Once more, the e-mail loses its AMP properties. Customers see the HTML model.

For inspiration and extra element you possibly can take a look at 8 examples of interactive content material in emails.

Way forward for AMP in electronic mail

Some corporations nonetheless doubt whether or not they need to give AMP for electronic mail a try to if this know-how has a future forward of it.

Effectively, that is completely at your discretion. However allow us to share an inventory with some execs right here:

1. AMP makes electronic mail content material numerous and far more helpful

In 2019, we had been in a position so as to add principally format parts — carousel and accordion — in emails. They’d make emails look properly organized and structured.

In 2020-2021, it turned simpler to gather suggestions from prospects in emails and to implement a number of video games in electronic mail advertising. The video games that beforehand had been not possible to make the most of in electronic mail.

Actual-time content material permits us to offer prospects with solely contemporary info in newsletters.

The chances of AMP for electronic mail are rising.

2. Large help

Electronic mail purchasers

AMP emails now render properly throughout:

• Gmail — desktop and cellular, on Android and iOS;

• Yahoo — desktop. Cellular apps will help AMP quickly;

• Mail.ru — desktop and cellular, on Android and iOS.

AOL, the product of Verizon Media, will help AMP quickly.

Electronic mail platforms and repair suppliers

At present, 33 ESPs help the AMP for Electronic mail know-how.

Amazon SES, Amazon Pinpoint, AWeber, eSputnik, Mailgun, and Salesforce are amongst them.

Yow will discover your complete listing right here.

(Supply: Google AMP dev)

3. Knowledge safety

AMP for Electronic mail is, to begin with, about knowledge safety.

Because of this your emails are monitored at a number of ranges.

Put very briefly:

• all senders, that means manufacturers and firms, are to be whitelisted with electronic mail purchasers and are completely checked by ESPs, in any other case model shouldn’t be able to sending AMP content material;

• electronic mail purchasers block all AMP emails with any suspicious content material;

• electronic mail senders, like ESPs and CRMS, don’t let such emails be despatched;

• AMP emails can’t be forwarded and, as we mentioned above, misplaced their AMP properties in 30 days and when the e-mail is simply opened in a brand new tab.

4. Constructing AMP emails is getting simpler

We’ve constructed a number of modules, templates with AMP content material so you can begin by yourself marketing campaign quick. Requires little to no coding expertise.

Additionally, Stripo affords 3 Drag-n-Drop AMP blocks:

• carousel;

• accordion;

• type.

Engaged on these blocks requires no coding expertise in any respect.

5. AMP for Electronic mail effectivity

We ready a digest with plenty of use circumstances from totally different corporations worldwide that present how manufacturers enhance conversion, enhance ROI, and consumer engagement with AMP.

Wrapping up

To AMP or to not AMP — it’s as much as you to resolve.

All we are able to say is for those who ever resolve to present AMP a attempt — we’re there for you.