NFL star Travis Kelce is throwing a penalty flag in your TV setup.
In a brand new marketing campaign extension for DirecTV’s model technique platform “TV With out Compromise,” the Kansas Metropolis Chiefs tight finish and Tremendous Bowl winner will get overly direct, telling viewers they’re watching soccer all fallacious.
By a collection of spots, Kelce roasts followers for compromising on their sports-viewing setup, with DirecTV’s Sports activities Pack being the reply to all TV-viewing ills.
In spite of everything, if you’re sporting team-themed face paint and might’t watch the sport, that merely makes you a clown, Kelce quips.
And if you wish to have pals over for a barbecue with out feeling burned, the NFL star says DirecTV’s setup is the best way to go.
The spots are a by-product of DirecTV’s current “Overly Direct Spokesperson” advertisements starring Succession’s Brian Cox, with Kelce filling the function of “Overly Direct Sports activitiesparticular person.”
“I’ve liked seeing the DirectTV commercials over time, and I’m honored to observe within the footsteps of a number of soccer legends that I additionally name pals,” Kelce mentioned. “It is a enjoyable marketing campaign and showcases DirecTV as the perfect resolution for soccer followers on the lookout for a fantastic viewing expertise.”
Along with Kelce, different expertise featured within the marketing campaign embrace Kansas Metropolis Chief’s defensive sort out Chris Jones and social content material from TikTok star Reece Feldman.
Marketing campaign playbook
The 360 marketing campaign, which launches firstly of the NFL season, was created in collaboration with artistic company TBWAChiatDay LA, with route coming from Jake Syzmanski, recognized for hit TV present Jury Responsibility.
“Travis is an efficient eight inches taller than Brian Cox. Nonetheless, these are massive sneakers to fill. All of the extra motive the entire crew was extremely impressed with Travis’ out-of-the-box attraction, vitality, and charisma,” Mark Winters, artistic director, TBWAChiatDay LA, mentioned in a press release. “He introduced his A-game to set on daily basis — and I feel that basically interprets to the completed product.”
