Universum International Presents Thrilling 2023 Traits from the Brazil Scholar Survey
Uncover who the Brazilian college students wish to work (and why)!
Do You Know Who’s Ranked Amongst the Prime 100 Most Preferrred Employers in Brazil?
This yr, Universum carried out an intensive survey, reaching out to over 20,000 college students from greater than 120 colleges in Brazil to establish their dream employers and the explanations behind their selections.
The survey lined various areas of the nation and unveiled a number of compelling developments which might be anticipated to form the hiring and employer branding methods of organizations within the upcoming yr. Listed below are some key takeaways:
1. Emphasis on Work-Life Stability
The analysis has delivered to gentle the sturdy want amongst Brazilian college students to attain a wholesome work-life stability. These bold younger skills intention to strike a harmonious mix between their work-related duties and obligations, and their private actions, household commitments, social life, and hobbies.
Flora Minardi, Nation Supervisor Brazil for Universum, emphasised the numerous affect of this rising demand within the job market: “The info from this yr’s survey reinforces how firms and organizations are recognizing the paramount significance of work-life stability for each productiveness and expertise retention. Many have already taken proactive steps by implementing insurance policies and applications that foster a tradition of equilibrium between work and private life. These initiatives embody versatile working hours, distant work choices, and advantages that assist staff’ household life and total well-being.”
2. Impostor Syndrome, Gender Gaps in Wage… and in Preferences
In response to the analysis, ladies are actually prioritizing attributes associated to goal when selecting an employer, similar to assist for gender equality, company social accountability, and moral requirements. Then again, males are inclined to worth attributes related to efficiency, rewards, and innovation. Nevertheless, when negotiating their first wage after faculty, ladies nonetheless ask for 19% lower than males.
3. Wage Expectations
The survey revealed that younger Brazilians are keen to just accept decrease salaries proper after graduating from college. This marks a notable decline in wage expectations, reaching the bottom level since 2019. Elements like political uncertainty, inflation, and layoffs have impacted college students’ outlook on future earnings.
4. Job Preferences Throughout Disaster
The survey additionally confirmed that IT and enterprise college students categorical a choice for bigger organizations over startups. Flora Minardi commented, “Right here we clearly see the affect of layoffs. In Brazil, we have now witnessed a number of organizations decreasing employees, which has generated anxiousness amongst these coming into the job market. The seek for bigger and established firms nonetheless signifies stability and safety for younger expertise.”
In regards to the survey
Universum’s complete survey supplies worthwhile insights into the preferences and expectations of scholars throughout varied fields, providing invaluable steerage for employers aiming to draw and retain high expertise. Understanding these developments will likely be instrumental for organizations looking for to boost their employer branding methods because the job market evolves and workforce priorities shift. On August ninth, Universum held the Awards in addition to a networking occasion on the NU Financial institution workplaces in São Paulo, Brazil.
For additional particulars and in-depth evaluation of the survey findings, please go to http://universumglobal.com/rankings/brazil/.
About Universum
Universum is a data-driven employer branding company. Based in Stockholm, we are actually energetic in over 40 markets, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed a couple of million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our purchasers with the analysis, technique, and inventive options they should compete extra successfully for expertise.
Do you want to higher perceive your model picture, viewers and opponents?
Yearly Universum surveys over 1 million college students and professionals worldwide to establish the model picture standing of probably the most enticing employers. Our Analytics options provide the insights it’s essential to win the battle for expertise.
