Mom London’s Cannes Lions Gold-winning Uber Eats marketing campaign is again with the identical temper however a unique line. “Embrace the artwork of doing much less” has develop into “Get groceries, effortlessly,” because the meals supply service strikes to influence prospects that it delivers greater than takeaway meals.
Freshly delivered wine and ice cream function in these two spots, which construct on the OOH and social media work that launched earlier.
Maya Gallego Spiers, head of promoting, Uber & Uber Eats stated: “’For a very long time, we’ve been delivering the nation’s favorite eating places. With this marketing campaign, we wished to let individuals know that Uber Eats can really ship absolutely anything, effortlessly. Beginning with groceries.”
The earlier adverts had been directed by ultra-cool Danish director Bine Bach. She’s been changed by Steve Rogers from the identical manufacturing firm, Biscuitworks, who’s used a lightweight contact to create a supremely easy really feel with some nice element: the lady’s messy home is left untouched as she settles right into a therapeutic massage chair to sip her wine; and whereas the person appears uncomfortably sizzling, you may nearly really feel the coolness of his ice cream.
MAA inventive scale: 8.5
