You recognize the expression, “What you see is what you get”?
Effectively, on the subject of e mail advertising campaigns, that may not at all times be the case.
On this publish, we’ll talk about one of the best free and paid e mail testing, previewing, and rendering instruments you should use to ensure your emails are prepared for the eyes of your leads and clients.
What’s an e mail previewer?
An e mail previewer is a instrument that helps you preview your messages earlier than sending them to your checklist. Previewing your messages ensures your emails are skilled, error-free, simple to learn, and prepared on your leads and clients.
Why use an e mail previewer?
Since everybody makes use of totally different e mail suppliers similar to Gmail, Outlook, or Yahoo, emails can seem in another way for numerous subscribers.
Generally pictures are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you can injury your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to overview HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an online browser) can learn and render data — this enables a web page to indicate multimedia, colour, pictures, and extra. Plain textual content emails do not embody any of the multimedia, colours, pictures, particular fonts, and so on. that you simply’d see in an HTML e mail — it is simply plain textual content.
Irrespective of which e mail kind you select, you need to preview your emails to ensure they’re prepared on your viewers.
That is particularly necessary for those who go together with an HTML e mail because it inherently consists of multimedia components, colours, fonts, branded components, pictures, and extra.
HTML E mail Preview
As your HTML emails turn into extra refined, it is necessary to preview and check your emails earlier than sending them to recipients. An HTML preview permits you to modify something obligatory earlier than the ultimate model is shipped to your viewers.
That method, you’ll be able to ship your messages to the individuals who matter most — your clients — with full confidence.
Finest E mail Preview Instruments
- HubSpot E mail Advertising and marketing Software
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the proper e mail previewer on your wants and price range. Except for previewing emails, many instructed instruments additionally embody different e mail advertising options, like superior testing.
1. HubSpot E mail Advertising and marketing Software
Value: $18 per thirty days to $800 per thirty days.
We’ve baked HubSpot’s E mail Advertising and marketing Instruments into your CRM plan. You should use genuine and correct buyer information to energy your e mail advertising efforts.
As a result of the CRM platform scales with your corporation, HubSpot’s E mail Advertising and marketing Instruments are perfect for rising firms.
You possibly can simply customise lists as your subscriber depend grows. The drag-and-drop e mail editor additionally makes previewing emails for various gadgets and platforms simple.
2. SendX
Value: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising software program for skilled e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per thirty days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising.”
Their product presents a heatmap report that includes an outline of call-to-action (CTA) success throughout campaigns. You should use the characteristic to see which visuals encourage readers to take motion.
3. Marketing campaign Monitor
Value: $9 month-to-month for a fundamental plan; $29 month-to-month for an infinite plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview instrument reveals what your e mail will seem like when despatched to all main e mail suppliers and when considered on numerous gadgets.
You merely should click on the view you’d like from the choices listed on the left. It’s even potential to view your e mail with out pictures.
As well as, this instrument can test to see in case your e mail will go well-liked spam filters to make sure it lands in your viewers’s inboxes.
4. Mailosaur
Value: $9 a person per thirty days for a starter plan; $16 a person per thirty days for a marketing strategy; $20 a person per thirty days for knowledgeable plan; and customized pricing for enterprises
Mailosaur permits you to immediately see how your e mail will seem on all well-liked e mail shoppers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional permits you to view your e mail on totally different gadgets and totally different browsers. You’ll be sure you appropriate any errors earlier than sending out your emails.
5. GlockApps
Value: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech house preview and check their emails. Except for testing for spam scores, you’ll be able to preview and analyze e mail content material.
When you run the exams, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
6. SendForensics
Value: $39 month-to-month for a model plan; $63 month-to-month for a corporation plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e mail deliverability instrument for in-house entrepreneurs and companies. SendForensics’ instrument is principally for e mail testing, however the paid plans additionally supply a previewing characteristic.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Free E mail Preview Instruments
- HubSpot E mail Advertising and marketing Software
- SubjectLine.com
- MailNinja E mail Previewer
- Inbox Analyzer
- PutsMail
It is necessary to notice that the next free e mail preview instruments are additionally free e mail testing instruments. Which means, they’ve the flexibility to help with e mail previews and e mail testing.
1. HubSpot E mail Advertising and marketing Software
Get Began with HubSpot’s E mail Advertising and marketing Software program for Free
With HubSpot’s E mail Advertising and marketing Instruments, you’ll be able to create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. As an illustration, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched mechanically.
Pre-made, customizable e mail templates and the instrument’s drag-and-drop editor mean you can rapidly create stunning emails to your recipient checklist.
Lastly, A/B check totally different components of your emails — similar to topic strains or the time that you simply ship your emails — to find out what works finest on your viewers.
2. SubjectLine.com
Testing the visible design of your emails is necessary. Nonetheless, remember to preview your precise content material as effectively.
With SubjectLine.com, you’ll be able to check your topic strains and obtain a free ranking out of 100. The instrument considers the entire size, phrase size, urgency, and extra.
Phrase alternative issues in your topic strains, and this instrument will allow you to develop extra clickable topics so your readers usually tend to open.
3. MailNinja E mail Previewer
MailNinja is a free, easy-to-use, uncluttered e mail preview instrument. With this instrument, you’ll be able to see on the spot previews of your HTML emails. Moreover, you’ll be able to double-check your alt textual content, ship check emails, and see how your e mail will look on totally different gadgets.
It is a easy, free possibility for those who do not belief or need to use a special preview instrument than your e mail advertising software program.
4. Inbox Analyzer
Inbox Analyzer, one other free e mail preview instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this instrument will let you realize in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot studies in your sender scores, status alerts, and even blocklists. With this instrument, you’ll have the ability to discover points and learn to resolve them.
5. PutsMail
PutsMail is a free e mail testing instrument by Litmus. Plus, PutsMail allows you to see how your e mail will look throughout 50+ platforms and gadgets. It is a useful gizmo for those who’re simply on the lookout for a fast and simple approach to preview your emails.
Paid E mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My E mail
- E mail on Acid
1. Get Response
Value: $19 month-to-month for e mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e mail advertising software program that may allow you to create content material, enhance gross sales, and enhance visitors to your web site. Preview your emails in over 25 well-liked e mail shoppers, and decide if and when multimedia components like pictures are blocked.
2. Litmus
Value: $99 month-to-month for Litmus Fundamental; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and growing e mail campaigns. With a paid account, you will acquire entry to an e mail preview testing instrument that permits you to see screenshots of your emails throughout 90+ totally different apps and gadgets.
Litmus permits you to personalize messages at scale. It’s appropriate for established firms with giant e mail lists. Each paid plan comes with e mail previewing and presents limitless read-only customers. There’s a spread of templates which are simple to implement.
Higher but, if in case you have a Litmus account, you’ll be able to add a Chrome extension to your browser and check your emails with out ever leaving your e mail service supplier.
With the extension, you’ll be able to validate your hyperlinks, pictures, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
3. Stripo
Value: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and a wide range of obtainable e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should use them throughout numerous campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout totally different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo will probably be releasing a “Actual-time co-editing & commenting” characteristic for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inside newsletters.
4. E mail Preview Providers
Value: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
E mail Preview Providers (previously Preview My E mail) is one other e mail testing resolution that may allow you to enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored e mail suppliers in a single click on. This instrument additionally presents e mail analytics that may allow you to higher perceive your e mail viewers.
It’s an important e mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry through a devoted inbox.
E mail Preview Providers offers you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e mail.
5. E mail on Acid
Value: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
E mail on Acid is an e mail preview instrument designed that can assist you show emails correctly throughout all shoppers. The e-mail previews are dwell shoppers, so that you’ll see precisely what your subscribers see.
This instrument offers you screenshots, so you haven’t any questions on what your e mail will seem like on 90 shoppers and gadgets. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
E mail on Acid additionally presents the flexibility to remark, edit, and overview e mail previews instantly within the software program for a sooner and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of e mail advertising. If individuals can‘t see your emails or your credibility is ruined, these emails haven’t executed their job.
Use an e mail previewing and testing instrument to make sure they’re excellent for recipients.
Editor’s observe: This publish was initially revealed in June 2020 and has been up to date for comprehensiveness.
