American trend label Marc Jacobs has dropped the primary magnificence product for its Heaven by Marc Jacobs line. Heaven, its insurgent teen trend and sweetness model, introduced the Heaven x Bleach Hair Dye in partnership with Bleach London.
Asserting its debut, the marketing campaign showcases the transformation of common personalities into trend icons with vibrant, daring hair. Shot by photographer William E. Wright, the tip product displays Heaven’s imaginative and prescient and targets to a T.
Heaven by Marc Jacobs x Bleach Hair Dye
Collaborating with salon Bleach London, the vegan hair dye assortment consists of three cool colors that seize ‘90s nostalgia. Out there in bubblegum pink, brick pink, and lime inexperienced, the eye-catching hair dyes are semi-permanent and appropriate for mild and darkish hair.
The model’s mild colors might elevate hair well being issues, however that’s nothing to worry. In spite of everything, the hair dye method underwent 18 months of improvement and incorporates Provitamin B5 and UV safety. Moreover, the product has conditioning and glossy properties, guaranteeing a certain pop of color on bleached and unbleached hair.
In an interview with Dazed Digital, Co-Founder and Artistic Director of Bleach, Alex Brownsell, shared, “There has by no means been a hair color collaboration between a excessive trend and sweetness model earlier than. Every shade has been fastidiously curated to signify each of us below a single aesthetic, with colors not obtainable available on the market.”
To essentially convey again the appear and feel of the ‘90s, the product packaging was custom-designed by artist Michelle Bry. That includes technicolour designs that border on cute and creepy, imagery of Japanese and Western punk pop influences come to thoughts.
Heaven by Marc Jacobs was first launched in 2020, focusing on the youthful demographic with no gender boundaries. Coined the ‘teen dream trend’ line, its present product lineup contains garments, outerwear, luggage, sneakers, and equipment which can be a capsule in time.
