VCCP is doing its greatest to drag Mondelez’ Ritz Crackers out of the Nineteen Seventies with a brand new marketing campaign that reveals a household caught off guard by friends arriving, sparking a tidying frenzy.
The ultimate contact is a bowl of Ritz crackers to welcome the guests and the road is “Prepared if you aren’t.”
Mondelez is placing a giant push behind Ritz Crackers, which solely appear to be on TV each decade or so. The model has been round since 1934 once they have been bought to Individuals as “A slice of the nice life” through the Nice Melancholy. In 2023, the marketing campaign is about persuading Brits to purchase Ritz exterior of the festive season.
In addition to TV, there’s a lot of social media work, created by company Elvis, with PR efforts by Tin Man Communications and media shopping for by Publicis Media.
Declan Duggan, advertising supervisor wholesome biscuits (there’s a doublespeak job title) at Mondelez mentioned: “So many people put stress on ourselves within the run as much as internet hosting friends. Ritz is the straightforward, versatile and eye-catching snack that helps you welcome folks into your house when you could not really feel prepared… which nobody ever does.”
Jim Capp, inventive director at VCCP London mentioned: “It’s nice to see such an iconic model like Ritz again on our screens with a little bit of truthful humour”.
Extra good, unpretentious and populist promoting from VCCP.
MAA inventive scale: 6.5
