Procuring the opposite day I used to be considerably discombobulated to see an array of Halloween package taking centre stage, expensive package too. Isn’t there something for them to promote within the meantime, I puzzled.
What we do know in adland is Christmas is a mere 4 and a bit months away and so some businesses will probably be placing the ending touches to their Christmas efforts, fingers crossed that the consumer doesn’t change their thoughts (or get one other job.)
Will probably be a unique Christmas this 12 months anyway with Saatchi & Saatchi succeeding adam&eveDDB on John Lewis/Waitrose and New Industrial Arts within the chair for Sainsbury’s, changing Wieden+Kennedy. Christmas could also be NCA’s debut for Sainsbury’s though it additionally handles Tu and Habitat. W+Okay’s reasonably dismal Christmas effort for Sainsbury’s final 12 months starring breakfast host Alison Hammond (beneath) could have introduced the curtain down on a fairly first rate run from W+Okay. No stress on NCA then.
Saatchi will probably be nicely conscious that helming John Lewis at Christmas is akin to taking up a nationwide establishment. JL could also be attempting to ring the modifications in numerous points of its enterprise (not at all times fortunately) however one doubts it’s ready to disappoint its reasonably battered fan base with a departure from the feel-good emotion A&E made its trademark for a decade or extra.
Hearsay has it that these advertisers and others have been celebs from showbiz and elsewhere for his or her Christmas efforts. If that’s the way in which you’re desiring to go it is advisable signal them up early in fact. However which of them hit the spot? If the instance of Hammond for Sainsbury’s is any information that they had higher not be anybody that divides opinion.
Probably extra will probably be revealed, a few of it even true. Possibly VCCP may public sale off Brian the Otter, its creation for Thames Water that has but to see the sunshine of day (understandably, given Thames Water’s travails.) Monty the Penguin he most likely isn’t however there are a number of similarities..
