Should you discovered this text, you most likely already know that content material manufacturing is likely one of the most important pillars of a advertising technique—and it’s additionally the Achilles’ heel for a good portion of small, medium, and enormous firms.
It’s because there are numerous levels round content material manufacturing that manufacturers want to concentrate to, reminiscent of:
- Constructing a related and recurring technique;
- Mapping out content material;
- Offering a wide range of content material in any respect levels of the funnel;
- Allocating sources (crew, time, and funding) between strategic duties, reminiscent of website positioning planning, and tactical duties, like content material manufacturing itself;
- Sustaining high quality whereas producing at scale;
- Analyzing and optimizing for steady development.
We’ve beforehand shared right here at Rock Content material how we’ve chosen to maintain our in-house crew centered on strategic duties whereas outsourcing content material manufacturing to freelancers (and we’ve defined how we execute this in apply).
Certainly, choosing freelance writing and content material companies could be an extremely environment friendly resolution for scaling your content material manufacturing throughout varied codecs, with out sacrificing high quality and whereas holding a eager eye on outcomes.
Nevertheless, for this to work, sure particulars have to be taken under consideration—each when figuring out if this feature is sensible on your firm and in understanding which platform could be one of the best match for you.
Content material Advertising: Potential and Present Challenges
In broad phrases, content material advertising goals to draw, interact, and convert clients by means of the creation of related content material in varied codecs.
In line with the 2023 State of Advertising Report, 29% of promoting groups use weblog posts and optimized web sites to draw and convert leads. Out of this share, 88% plan to extend or keep their funding in 2023.
And a content material advertising technique isn’t solely composed of written content material for blogs and web sites. The identical report highlights one among the primary developments for the yr: the creation of brief movies for Instagram, YouTube, and TikTok.
We is perhaps biased in saying this, however a technique for sustainable and continuous long-term advertising development is hardly efficient with out content material.
Nevertheless, like something inside advertising, such potential comes with its challenges.
As an example, Synthetic Intelligence is a strong instrument to boost productiveness and creativity, nevertheless it has limitations that will all the time rely upon the human contact.
One other fixed problem for manufacturers is working with an often-reduced advertising crew, requiring them to make much more correct selections to optimize work, scale manufacturing, and maximize outcomes.
At this level, using a market for freelance writing and content material companies can certainly be a wonderful resolution.
What’s a contract writing and content material companies market?
Once we talk about a contract content material market, the preliminary thought that involves thoughts is an area to find professionals who’re ready to sort out varied tasks.
And, in short, sure, that’s appropriate. However is it solely that?
A contract content material market is a platform the place yow will discover a wide range of professionals: writing companies, designers, strategists, editors, and translators, for example.
Nevertheless, past the pool of expertise, a strong content material platform additionally provides instruments to optimize and streamline the end-to-end course of.
The chosen content material market ought to, on the very least, make sure that:
- You might have entry to a community of skills ready to ship high quality content material primarily based in your wants and market area of interest;
- Instruments that facilitate the request and administration of your tasks;
- Straightforward alignment between events for content material that fulfills expectations and stays inside the deliberate scope;
- Integration prospects that centralize content material manufacturing operations.
For search engines like google and yahoo to acknowledge your web site as an authority in your trade, it’s essential to mix high quality with a amount of related content material inside your calendar and planning.
On this matter, the content material market contributes worth to any advertising crew, no matter its dimension and complexity, to ensure that content material maintains the required relevance, consistency, and technique.
“Alright, I perceive that using freelance writing companies is logical for my enterprise. However how do I choose one of the best content material market from the out there choices out there?”
Maybe that is your present query, and it’s a justifiable question.
There are a number of key factors to think about when choosing your content material market.
How to decide on one of the best content material market for freelance writing and content material companies?
The best content material market is the one which meets most of your organization’s content material wants.
There are a number of out there: WriterAccess, Workana, Verblio, Clearvoice, and many others.
I’ve chosen a number of the key options right here so that you can take into account when making your alternative:
1. Number of expertise and assurance of a specialised and certified pool
The primary key good thing about a content material resolution that you must search for is the expertise choice course of.
It’s essential to make sure that the out there skills are specialised and skilled in content material creation and methods.
The freelance content material market positive aspects further factors if it could help you in filtering the expertise pool by specialty (reminiscent of website positioning data, for instance), and market area of interest—in spite of everything, relying on the area of interest, a generic author won’t be as efficient—and rankings, for example.
Attempt to perceive how the choice course of for these skills works, and if there’s any profile evaluation and expertise analysis.
Try and keep away from platforms the place anybody can simply register and turn into a author or designer. Ideally, the content material market ought to give you confidence and assurance to work with chosen professionals who’re ready to provide high-quality content material.
For instance, at WriterAccess, there’s a devoted crew that evaluates all of the profiles making use of to the platform.
This crew critiques resumes and experiences, selects certified professionals, and is answerable for monitoring and managing the out there pool for skilled improvement, making certain content material that matches what the consumer is searching for and anticipating.
2. Range within the expertise pool
When discussing range within the expertise pool, we’re addressing two factors.
Firstly, it pertains to varied roles gathered in a single place. Platforms with writers, designers, editors… all concentrated inside one resolution.
Secondly, it pertains to skills inside the identical discipline, possessing various ranges of technical experience and particular data throughout totally different sectors and content material codecs.
Available in the market, we are able to discover instruments centered solely on one sort of expertise (for example, solely for designers or writers) and instruments that supply various skills inside a single location.
Platforms with a broader expertise base additional simplify and centralize content material manufacturing, as they’ll cater to numerous wants, from articles to ebooks, animations, illustrations, enhancing, and quite a few different codecs, multi function place, optimizing your time dedicated to content material creation and administration.
Search for instruments with in depth expertise bases that includes extremely specialised professionals for delivering wealthy content material, in addition to others with extra common data for much less in-depth content material (with out compromising high quality).
In essence, content material for all levels of the funnel.
Tip: At WriterAccess, yow will discover writers, designers, editors, strategists, and translators with various experience and experiences throughout various sectors and content material codecs to raise your technique. Plus, you can check the platform without cost for 14 days.
3. Instruments to facilitate and streamline your content material requests and administration
One of many main issues within the realm of writing companies and content material marketplaces revolves round aligning with the expertise assigned to your challenge.
To sort out this, platforms supply an array of instruments geared toward making certain clear and noise-free communication, spanning from complete briefing instruments to direct contact choices with the expertise.
This considerably eases the method of making certain that the ultimate final result of the requested work aligns with expectations, and even surpasses the corporate’s anticipations.
I’ll illustrate this utilizing WriterAccess for example:
Whenever you request content material inside the platform, you’re required to finish a kind that furnishes the required steerage for the expertise to know the challenge—its nature, the corporate’s id, the focused persona, and the key phrases to discover.
Right here, I’d like to emphasise two key factors:
If, for any cause, you lack readability about your persona or want help producing content material concepts, WriterAccess integrates particular AI instruments for persona creation and content material methods.
One other vital benefit of the platform is the capability to save briefing templates. In easier phrases, you don’t have to finish the whole kind each time you request new content material; you may merely retailer the data you want to replicate inside your template.
Lastly, WriterAccess additionally breaks down the optimum content material size and establishes a schedule in alignment with the consumer’s calendar, permitting for steady contact with the expertise all through the method.
4. Content material manufacturing administration instruments
Along with the content material request interface of the chosen market, one other essential side that you need to assess is the instruments for managing your requests and supplies.
The extra intuitive the platform is, with a transparent dashboard on your requests and ease of monitoring, approving, requesting edits, and managing calls for, the higher.
You want to have the ability to simply and effectively observe every step of the creation course of for each challenge to make sure deadlines are met, alignment with the preliminary briefing, and supply of content material with the anticipated high quality.
5. Using Synthetic Intelligence to optimize content material manufacturing
I couldn’t skip it. One of the crucial vital developments in advertising these days is synthetic intelligence.
ChatGPT has turn into in style as a instrument to help in producing texts, emails, and content material generally. Certainly, AI has the ability to commoditize easy content material, typically of decrease high quality.
Learn additionally: How the Rock Content material crew makes use of Synthetic Intelligence
On the identical time, AI possesses the unimaginable skill to streamline processes and improve the potential of content material when mixed with human creativity.
That is the place content material marketplaces can contribute (and tremendously!) by leveraging Synthetic Intelligence.
As an example, it could help in optimizing processes reminiscent of content material mapping, subject definition, and persona creation… all primarily based on actual knowledge from your enterprise, producing new content material alternatives particularly for you.
In abstract, the usage of Synthetic Intelligence enhances content material platforms by making the method extra environment friendly with out compromising the creation of authentic, humanized content material.
WriterAccess has been one of many main pioneers in implementing AI on their platform, enabling options reminiscent of:
- Persona definition
- Content material mapping primarily based on section, rivals, area, and every person’s persona
- Weekly subject ideas primarily based in your earlier content material and extra
- Detection of AI utilization in content material writing to make sure content material is created by skills.
By using these instruments, your course of turns into even sooner and extra complete, enhancing the capabilities of your content material advertising technique.
Discover all of the AI instruments supplied by WriterAccess.
6. Various Integration Potentialities
Lastly, one of many main differentiators of the content material platforms we discover out there is the array of integration prospects that every one provides.
Integrations with website positioning instruments, advertising automation, social media, knowledge evaluation… the broader the spectrum of integrations with instruments you already use in your advertising crew, the higher.
Integration prospects additional centralize the whole content material creation operation in a single location, making the method much more environment friendly and complete.
In different phrases, inside a single platform, you may uncover skills, request content material, handle content material creation, after which direct it to the suitable communication channel or export it in one of the best format whereas monitoring its outcomes.
WriterAccess provides integrations with platforms like WordPress, LinkedIn, HubSpot, SEMRush, and varied different choices and prospects, enabling you to consolidate all of your content material creation efforts in a single place.
Discover all of the integrations supplied by WriterAccess right here.
Conclusion
Freelance writing companies and content material marketplaces can present the perfect resolution for optimized, environment friendly, scalable, and high-quality content material creation.
It’s important to understand how to decide on one of the best platform for your enterprise.
Due to this fact, assess the important thing factors that meet your calls for — from the range of the expertise pool and their {qualifications} to integration prospects that can improve your course of.
Should you’re unsure about which platform delivers what you’re searching for, familiarize your self with every of them. Make the most of trial intervals, discover the expertise swimming pools, and consider usability and instruments to combine one of the best match into your advertising technique!
Remaining tip: WriterAccess permits you to check the platform for 14 days without cost. To be taught extra, merely click on right here.
