Sunday, November 26, 2023
HomeAdvertisingEven Apple can use the charms of a cute, helpless pet to...

Even Apple can use the charms of a cute, helpless pet to promote the model


Apple’s ‘The Biggest’ gained a Grand Prix at Cannes with a movie paying tribute to customers with disabilities. Now “The Invincibles” tells tales of cute canine that overcome incapacity, due to Apple’s know-how.

Journey is a really cute three-legged pet who’s dealing with a humane killing till he’s rescued by his new proprietor — and Apple’s 3D scanner, which facilitates the crafting of a prosthetic leg.

Different puppies within the sequence are Eve, Samson and Cleo, all with a entrance leg prosthetic, and P!nk, who makes use of a wheeled cart.

Created by TBWA Media Arts Lab for Nationwide Canine Day within the US.

MAA artistic scale: 4 for the advert, 9 for the tech

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