Florence is an app that helps social care managers join with nurses, carers and help employees once they have shifts to fill.
Snap Ldn and VCCP Media have provide you with a marketing campaign for the model that guarantees to fill the shifts with out the effort, utilizing 5 completely different executions that every one play on the phrase “sh*t”.
Louisa Fielding, managing accomplice at Snap Ldn, mentioned: “Frontline care managers are regularly coping with staffing sh*tstorms, so we couldn’t afford to mince our phrases. The end result: some correct ‘made you learn them’ posters.”
Dr Charles Armitage, CEO and founding father of Florence, mentioned: “The years of power underfunding are taking their toll on healthcare professionals, lots of whom are beginning to lose hope. At Florence, we’re dedicated as ever on our mission to repair the staffing disaster and alleviate the stress that comes together with it.”
Not totally certain {that a} single app can repair the staffing disaster, nonetheless effectively it capabilities. However the message is reassuring and attention-grabbing.
MAA inventive scale: 5
