The U.S. Open offers entry to a whole bunch of hundreds of tennis followers and hundreds of thousands of viewers for weeks at a time—and types need a piece of that viewers.
The USA Tennis Affiliation (USTA) Billie Jean King Nationwide Tennis Heart in Flushing, Queens had 776,120 followers on the grounds in the course of the two weeks of the 2022 U.S. Open major draw. That surpassed the earlier file of 737,872 set in 2019 and bought out each occasion in Arthur Ashe Stadium for the primary time within the event’s 25 12 months historical past.
Should you embody the opening Fan Week, 2022 U.S. Open attendance balloons to 888,044—exceeding its earlier better of 853,227 in 2019.
The typical of 1.21 million viewers who watched final 12 months’s Open occasions on ESPN lags behind solely 2015 (when 1.27 million watched Serena Williams go for a calendar Grand Slam) and 2019 (1.28 million). Granted, lots of the attendees and viewers had been there for what turned Williams’ final U.S. Open as a participant, and matches involving Williams and fellow U.S. stars Coco Gauff and Frances Tiafoe scored larger scores than the boys’s and girls’s finals.
That continues to make the U.S. Open and its arduous courts fertile floor for sports activities advertising and marketing. With matches already underneath means, listed below are a number of the manufacturers trying to rating a couple of factors within the early periods.
Evian
If you’ve been a U.S. Open sponsor for greater than 35 years, your emblem is everywhere in the occasion website and each athlete and fan is already ingesting your water and exhibiting off your label, what do you do to make a press release?
Should you’re evian, you go experiential: hire a Circle Line vacationer boat, arrange a pink tennis court docket on the deck, get longtime endorser and 2007 U.S. Open ladies’s champ Maria Sharapova aboard and invite a choose few followers for a cruise round Manhattan in the course of the males’s ultimate. Sharapova will chat about the day prior to this’s ladies’s ultimate with fellow tennis star Andrea Petkovic earlier than volleying with one fortunate contest winner—who may also get tickets to the 2024 U.S. Open.
