To have fun 50 years of equal prize cash for female and male opponents on the U.S. Open Tennis Championships, the U.S. Tennis Affiliation (USTA) labored with XR company Set off XR to create an augmented actuality lens for social platforms impressed by tennis icon Billie Jean King, who initially advocated for equal pay for ladies.
The lens locations sun shades that includes a “reflection” of New York Metropolis landmarks on an individual’s face, with tennis balls falling like rain behind them. Individuals can faucet the display screen to swap the tennis balls for a background of rainbow colours and to alter the reflection on the sun shades to tennis balls.
“In celebration of the fiftieth anniversary of equal prize cash, we wished to ensure we engaged our social media viewers, particularly the youthful viewers, another way,” mentioned Reshina Warren, director of social media content material technique and analytics on the USTA. “We have been capable of accomplish that by bringing our 2023 theme artwork that includes Billie Jean King to life with this AR know-how.”
The AR lens is now accessible on Snapchat, TikTok, Instagram and Fb.
“In our continued work with the USTA, Set off XR is proud to have developed an AR social lens to have fun 50 years of equal prize cash on the U.S. Open,” mentioned Jason Yim, founder and CEO of Set off XR. “By fusing the facility of XR and sports activities, this lens reaches a brand new era of followers and honors Billie Jean King’s unwavering advocacy for equality on this planet of tennis.”
