Wieden + Kennedy’s work for TK Maxx has been persistently sturdy, bringing a vibrancy to the model by reflecting the designer dream – however with out elevating false expectations in regards to the actuality of its buyer expertise.
This newest marketing campaign rams residence the discounter’s message by making a advantage of the truth that it’s not telling us something new. It additionally introduces a extraordinary mixture of characters and a strapline which may properly stick, “There’s no deal like a TK deal.”
In a value of residing disaster, it’s not shocking that TK Maxx is doing properly, however W+Okay are absolutely making a contribution to the underside line.
