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When there’s a mismatch between the present viewers and the influencer, the outcomes may be disastrous for all events concerned. At a much less dramatic degree, it could actually merely be a waste of money and time.
The important thing to a mutually useful influencer expertise is to ask the suitable questions earlier than you signal on the dotted line. Melinda Emerson, CEO of Quintessence Group and keynoter at Ragan’s 2023 Social Media Convention, ran by means of a lot of sensible, tactical ideas to get probably the most out of your influencer relationship.
Perceive these components earlier than agreeing to work with an influencer:
Viewers: That is the obvious issue, and the first purpose to rent influencers — they’ve audiences you need to get in entrance of. If their viewers doesn’t align together with your goal, there’s little purpose for an alliance. “You’ve acquired to have a look at who their viewers is, what their area of interest is and ensure that aligns with who you’re attempting to achieve,” Emerson mentioned, “and that their model and tone is one thing that may be just right for you.”
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