The LEGO Group has introduced the latest rebrand of its VIP programme, transferring the LEGO VIP membership to a brand new one referred to as LEGO Insiders. The improved loyalty programme affords followers extra methods to have a good time their block-building prowess, capturing the model’s values.
Beneath the LEGO Insiders programme, followers can earn factors when buying LEGO units from bodily model shops and on-line. Furthermore, 20 additional LEGO factors may be earned just by registering your superb LEGO assortment.Â
To earn these factors and construct your LEGO Insiders portfolio, customers might want to obtain the LEGO Builder App. Every LEGO’s distinctive QR code may be scanned for factors, and registering your set will reward you with 20 factors.Â
As a LEGO Insider, followers may also get pleasure from unique entry to the most recent LEGO merchandise and affords. Moreover that, a devoted group centre empowers customers to share their builds and study units, encouraging interactivity and a tighter group of LEGO followers.
LEGO Insiders Programme Kicks Off With World Treasure Hunt
To have a good time the launch of LEGO Insiders, the thrilling LEGO Insiders Treasure Hunt begins. With the assistance of augmented actuality, followers can scan LEGO bricks at residence or in shops to discover a golden brick and win a prize.Â
Via the treasure hunt, six fortunate winners will get the prospect to turn out to be a LEGO millionaire. The prize pool consists of factors redeemable within the programme’s reward centre for reductions, member-only merchandise, collectibles, and sweepstake entries for chosen international locations.
The treasure hunt is simply obtainable in the UK, the US, Canada, Australia, New Zealand, Denmark, Metropolitan France, Germany, and South Korea, and runs till the 2nd of October.
