Following The AA’s launch of the “It’s Okay, I’m With The AA” marketing campaign, the model has returned with its latest part that includes Ryu and Ken from Road Fighter. The marketing campaign comes after the well timed launch of Road Fighter 6 only a few months in the past, with the advert featured on social media and DOOH touchpoints.
Primarily based on the bonus stage scene from the sport’s second instalment, Ryu and Ken are seen pulverising a automotive to a wreck. Because the duo obtain their mission and a narrator congratulates them, a non-Road Fighter character seems at his demolished automotive.
Regardless of the sorry state of his car, “It’s Okay, I’m With The AA” says large, daring, black letters throughout a yellow background. The juxtaposition conveys the message that even when your automotive will get KO-ed, drivers can at all times rely on The AA.
DOOH property for the advert marketing campaign have been distributed by The Gate Worldwide, showing in UK places with excessive foot site visitors. These embody main British cities like London, Liverpool, Manchester, Nottingham, and Studying.
With the inclusion of Road Fighter, the marketing campaign takes on a inventive, retro twist that sparks nostalgia in long-time avid gamers. Since its sixth and latest launch in June, the sport has bought over 2 million copies, thus sustaining its place as a basic treasure.
Throwbacks to nostalgic popular culture icons have lengthy been a profitable promoting tactic, bringing familiarity and a way of consolation to the current. Moreover The AA’s Road Fighter function, different current examples embody NSYNC member JC Chasez’s Meow Combine commercial, Allbirds’ vintage-inspired coach, and even Marc Jacobs’ enterprise into vivid hair dyes – all harking back to the ‘90s.
