DMEXCO is the annual occasion the place the promoting trade and inventive minds from Europe and past come collectively for 2 days of inspiration, training, and networking, all beneath the banner of this 12 months’s theme—‘Empowering digital creativity.’
We’re thrilled to announce that Microsoft Promoting shall be again at DMEXCO this 12 months at a pivotal second within the trade. AI is the game-changing know-how of our period, and we invite you to hitch us on the Microsoft Lounge to find extra and hearken to our wonderful lineup of audio system all through the convention.
Innovate a brand new world of promoting prospects to empower progress for all
In the event you suppose we’re only a search store, suppose once more. We’ve been on a journey at Microsoft Promoting to rework our enterprise. Over the previous few years, our strategic acquisitions and unique partnerships have set the stage for a elementary shift in how we empower our purchasers and the trade.
Just lately, we have had some important developments in our story at Microsoft Promoting. By welcoming PromoteIQ, a retail media answer, in 2019 and Xandr—previously Appnexus—in 2022 to Microsoft Promoting, we accelerated our options for the worldwide digital promoting market.
These have been adopted by partnerships with leisure giants Netflix and Roku, including to earlier alliances with manufacturers like Yahoo. Microsoft Promoting is able to empower you with progressive options and insights to your promoting targets.
Go to us at our Microsoft Promoting Lounge
Come go to us at our Lounge in Corridor 7/A19 and uncover thrilling new promoting prospects. Whether or not you’re targeted on search or show promoting, native or programmatic campaigns, when you’ve got retail media or CTV targets, otherwise you’re seeking to unlock monetisation alternatives—we’re right here to assist everybody obtain progress.
Earlier this 12 months, we unveiled our imaginative and prescient for the way forward for the net with generative synthetic intelligence (AI) and the brand new Bing. This pivotal second sparked a dialog that guarantees outstanding developments within the trade.
Be taught extra about Bing Chat—the generative AI-supported co-pilot of your internet search—, discover your creativity with the Bing Picture Creator, and luxuriate in our digital AI Gallery of Bing created pictures.
Our dedication to innovation drives us to repeatedly evolve our know-how. Integrating generative AI immediately into our promoting platforms and enhancing shopper enjoyment are simply a few of our areas of focus.
Throughout our platforms, we see super alternative to rethink conventional advert experiences to assist a broad set of promoting targets, to automate the creation of marketing campaign belongings and experiences at a scale and scope beforehand not attainable, and to ship marketing campaign administration efficiencies that not solely enhance marketing campaign return on funding (ROI) but in addition the return on time spent.
Our featured classes at DMEXCO
Don’t miss listening to from our consultants in a number of classes throughout each days.
Saurabh Tiwary, Company Vice President and Technical Fellow at Microsoft, and Mascha Driessen, Regional VP Continental Europe at Microsoft Promoting, will take Centre Stage on day one with ‘Remodeling promoting within the period of Generative AI’ to debate how AI is the defining know-how of our time and can rework the way in which we take into consideration promoting without end. Ensure that to bookmark this keynote on 20 September at 11:00 to 11:20 AM.
It’s been nearly a 12 months since Netflix launched its ad-supported plan, unlocking an thrilling new viewers for manufacturers.
Be a part of Netflix and Microsoft for an intimate chat between Damien Bernet, VP of Advert Gross sales at Netflix, and Lynne Kjolso, VP World Partnerships and Retail Media at Microsoft Promoting, as they dive right into a partnership constructed on belief, storytelling and its influence on tradition, the evolving TV panorama, and the position connection performs in creativity for customers and types. This session, ‘Storytelling, connection, and tradition: The evolution of TV’ would be the opening of the CTV Summit, occurring on the Media Stage, 21 September at 10:00 to 10:20 AM.
Whether or not you’re new to Microsoft Promoting or a seasoned professional, our Masterclass ‘The ability of Microsoft Programmatic: Uncover how Microsoft Promoting’s ecosystem is remodeling the way forward for promoting’ is designed that will help you discover ways to leverage the ability of Microsoft’s full stack of options to succeed in and have interaction your goal audiences. Microsoft Promoting’s Daniel Godoy M., World Programmatic Evangelist, Maximilian Nolte, Senior Accomplice Gross sales Supervisor, and Miriam Thome, Gross sales Director at CTV Media Gross sales, will deep dive into Microsoft options powered by information and AI. Register now and be part of us for the Microsoft Promoting Masterclass on 20 September at 3:00 to three:30 PM (Masterclass monitor 7A). Seats are restricted.
Retail media is the quickest rising ad-supported media channel, on monitor to succeed in 25% of whole advert spending.
It has the potential to revolutionise the retail and on-line media sectors.
Be a part of Daniel Grafe and Maxime Joppé in a dialog targeted on how Microsoft helps Breuninger develop and implement a profitable retail media technique within the premium & luxurious vogue and life-style house, to be offered on the Media Stage on 20 September at 4:00 to 4:15 PM.
In the event you haven’t labored with Microsoft Promoting but and don’t know who to contact, now we have you lined. Come to our lounge and study extra about how we may help you and your purchasers obtain your promoting targets.
Desirous about exploring your promoting prospects with us? Speak to us at DMEXCO – request a gathering at present and bookmark our classes in your DMEXCO calendar so that you don’t miss out.
