England’s possibilities within the Rugby World Cup, kicking off in France this weekend, look to be fairly dismal, however followers will all the time stay in hope.
So it’s acceptable that O2 is celebrating its sponsorship of the workforce with a portray that appears to create the well-known “storming the barricades” scene from Les Misérables. Unveiled outdoors the Louvre (the place else?).
The art work was created in tribute to the host nation and takes a fan-focused strategy, as many sports activities campaigns do as of late. It actually captures the emotion and drama of being an England fan whereas reminding us that O2 clients get free knowledge roaming in France.
O2’s sponsorship of England Rugby is longstanding. In the course of the World Cup there will probably be numerous activations, many involving the gamers, whereas the portray itself will probably be moved round to locations the place followers are gathering.
Simon Groves, director of name & advertising at Virgin Media O2, stated: “Our Put on la Rose marketing campaign has England Rugby followers at its coronary heart, championing their help and capturing what it actually means to be a fan.”
The “Put on La Rose” marketing campaign is created with company VCCP.
