The Stripo Annual Report 2019 — Stripo.e mail

One other nice 12 months collectively!

I wish to thank everybody for being with us, for declaring both our strengths, or issues we have to enhance. 

All of the options we’ve added this 12 months — had been made per your requests.

1. New technical options we’re happy with

We maintain upgrading our instrument to supply you the perfect e mail builder but.

You share your concepts and your wants with us through Fb, through e mail or some other potential approach. We do our greatest to implement them as quickly as potential.

Right here’s what we’ve added this 12 months:

1.1. Means to construct and export AMP emails

Dynamic AMP e mail is an modern new sort of e mail. This expertise permits recipients to work together along with your web site and commit sure actions, like leaving suggestions and others, immediately of their inbox. 

And what’s extra necessary — it means that you can ship real-time content material, like displaying if objects are nonetheless in inventory or have been offered out, and many others. in your emails. In different phrases, each time when opening your e mail, purchasers see solely up to date information.

What are AMP emails for?

Like I stated, dynamic emails allow recipients to take all required actions immediately in emails with out going to an internet site. 

The less actions it takes a buyer to do what you need them to, the upper the conversion is. Apart from, that is the way you care about your prospects — by minimizing the variety of steps they should take for reaching a sure consequence, you save them time.

So, what we did to allow you to construct these modern AMP emails effortlessly?

Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.

1.1.1. Constructing 

It requires a couple of easy steps.

• 
  

  Constructing an AMP e mail per se

There are three main methods to do it:

a) utilizing AMP blocks — no have to work on the code — first, drop a respective block in your template, and second, add your content material in it. We are actually the one instrument that provides this methodology. 

AMP blocks obtainable now — AMP carousel, and AMP accordion.

Quickly we are going to add extra AMP blocks 😉 ;

b) by pasting the code of a needed dynamic part from a Google Playground;

c) by customizing our dynamic e mail templates.

• 
  

  Constructing a fallback e mail

Fortunately, many e mail purchasers now help AMP, even cell units can deal with it. 

However all AMP HTML emails require a daily HTML-format e mail as a fallback in case recipients’ e mail consumer has not rolled out the help of this modern expertise. Furthermore, each codecs ought to make only one e mail. Seems like constructing it may take some time, doesn’t it?

I’ve received excellent news for you!

It doesn’t matter what sort of e mail creation you select to your campaigns, with Stripo you may: 

• construct your regular HTML e mail and simply add AMP parts in it;

• select what particular parts will present up with sure e mail codecs — simply by toggling respective controls;

Yay! We’re carried out constructing our AMP e mail.

Required solely if you wish to transmit — get or put up — real-time information in emails.

Create one with our mock-server to verify in case your e mail is able to “speaking” with servers. And if all the pieces is tremendous good, you then contact your builders to have them construct the same end-point in your server.

Offering builders with this aspect saves them hours. 

1.1.2. Validating your emails’ code

Earlier than sending this e mail to your contact base, you have to validate its code to make sure it’s right and goes to work correctly in all inboxes.

In Stripo, do it within the preview mode with no additional strikes like copying and inserting the code into any exterior code validator. 

If there’s any mistake, click on the purple button for the checklist of errors you have to repair.

Joyful to confess that for those who craft AMP emails by both utilizing any of our blocks or by utilizing any of our respective templates, your code will likely be right and won’t comprise any errors.

1.1.3. Exporting dynamic AMP emails

Direct export saves time and prevents from dropping some attributes and tags.

For this reason we’ve upgraded our integration with some ESPs that help AMP.

Now export your dynamic emails to your ESP immediately. If the latter doesn’t help this MIME-type — obtain your newly created e mail because the AMP HTML file. Now you solely ought to paste it in your ESP.

At the moment, solely the listed beneath ESPs help direct export of AMP emails from Stripo:

However the checklist is rising as an increasing number of ESPs begin supporting the AMP expertise at the moment.

1.2. Library of modules

Should confess, I’m extraordinarily happy with this function.

It simplifies e mail creation: you construct and retailer complete rows and buildings, or small e mail content material parts — all of them are generally known as e mail modules.

When crafting a brand new e mail marketing campaign — you simply put a needed module into your template. 

If needed — barely edit it.

This function does scale back time on e mail manufacturing.

1.3. VML button for Outlook

Many people have confronted the issue when rounded buttons look fairly completely different in most variations of the featured e mail consumer: that they had no white area, the button background differed from what you set, so did the font sort.

Earlier than, to repair this downside you wanted to embed a particular VML code after which customise it to suit your e mail editor guidelines and necessities.

Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.

(Outlook 2016, Home windows)

1.4. E mail on Acid plus Stripo, or learn how to preview emails throughout 90+ environments with 1 click on

Everyone knows that testing and previewing is a necessary step of e mail constructing.

You usually want to repeat your e mail code for checking/previewing a sure e mail throughout a number of environments with an e mail testing instrument.

This Spring Stripo built-in with E mail on Acid — the world’s high testing instrument. 

Now you may verify and preview your emails immediately in Stripo, as E mail on Acid offers you with screenshots of your e mail rendered in widespread e mail purchasers and on a number of units proper in your Stripo account.

Previewing emails means that you can stop various rendering points.

Please watch this video to see how we preview emails with Stripo.

1.5. Drag-n-drop AMP blocks

I simply wish to emphasize that now Stripo is the one instrument now that allows you to create dynamic AMP emails with no coding expertise in any respect for its drag-n-drop accordion and picture carousel AMP blocks.

Extra blocks to come back quickly 😉

1.6. Mock server

Only one final thing about AMP.

If real-time content material is required to your emails — use our Mock server to verify in case your emails are constructed appropriately and might ship/put up dynamic content material.

1.7. Full information base on Intercom 

When our help crew is on vacation, like throughout the Christmas season, and also you want some assist — you will discover the solutions to all of your questions on our instrument everytime you want it in our Assist Middle.

We’ve got over 100 articles with detailed explanations on learn how to deal with e mail constructing with Stripo.

I assume there’s no query left uncovered.

1.8. CSS-animated buttons, or learn how to apply a hover impact to buttons with no additional strikes

CSS-animation, aka hover impact, is a should in e mail design at the moment. 

We allow our customers to use it effortlessly. Once more, with no coding expertise.

1.9. Gmail promo annotation

Bulk emails in Gmail usually go to the Promo tab.

With the promo annotations, your emails actually stand out amongst tons of of different ones. 

These annotations present the quantity of your low cost, the promo picture, your brand, the expiration date for those who’ve set them.

There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.

Each methods are as simple as it’s.

1.10. 4 new languages added

It’s at all times simpler to work with a brand new instrument in your language.

At Stripo, we observe what languages our customers converse.

Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly widespread amongst our purchasers.

Therefore, we determined so as to add them to our UI — you didn’t even should ask us about it.

Sure, our website and our editor now go in 8 languages:

65.21% of our customers converse English;

13.55% — converse Russian;

6.68% — converse Spanish, added in 2019;

5.15 — converse French, added in 2019;

3.71% — converse German;

2.66% — converse the Italian language, added in 2019;

2.49% — converse the Brazilian Portuguese language, added in 2019;

1.0% — converse the Ukrainian language.

Nevertheless, in case your language just isn’t on the checklist but and you desire to us so as to add it to our website, please e mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.

1.11. Folders in folders

In a survey that we ran this 12 months, a lot of you stated you wanted the power to put folders in folders. You requested — we listened.

We launched this function like per week or two in the past.  

As a Stripo person, I discover it handy, too 😉

1.12. Integration with a number of ESPs

We allow you to switch your emails/templates to your advertising and marketing automation platform with simply 1 click on. Like I stated above, direct export saves time and prevents from dropping courses, tags, and attributes.

Through the direct exporting course of, we take away all Stripo’s customized courses and ship solely pure HTML code to your ESP.

Furthermore, your emails/templates stay editable after being transferred. 

Each week, we obtain tons of of emails the place you ask us for integration with sure ESPs.

So, per your request, this 12 months, we’ve built-in with a number of platforms:

(in alphabetical order):

• Act-On;

• Energetic Marketing campaign;

• Amazon SES;

• AMP HTML file;

• AWeber;

• dotdigital;

• HubSpot;

• IBM Acoustic Marketing campaign;

• iContact;

• Iterable;

• Klaviyo;

• MailClickConvert;

• Maileon;

• Mailgun;

• Mailigen;

• Mandrill by Mailchimp;

• Marketo;

• Ongage;

• Pepipost;

• Postmark;

• SparkPost;

• Sendloop;

• SharpSpring;

• Tripolis;

• Zapier.

25 this 12 months.

40 integrations in whole.

If we’re nonetheless not built-in along with your ESP, you may at all times obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration along with your platform ASAP.

1.13. Safety check by Bishop Fox

To guarantee you and ourselves that the information you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting. 

Throughout a month, they had been testing and validating our instrument and our export strategies. 

Consequence: no breaches discovered. We are actually formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.

As an addition to this safety check, we are actually accepting experiences of potential vulnerabilities and safety points. Discovered any, allow us to know and we’ll repair it.

1.14. Up to date roles and permissions for Businesses

Very often, a couple of individuals share an account or work on the identical undertaking — related for Company subscription.

Therefore, it’s important to know what degree of entry a sure particular person has.

We reviewed and up to date all of the roles obtainable for Stripo customers. 

Now, when setting a task to your colleague, precisely what she or he will be capable to do to your emails.

1.15. Redesign of our web site

On January 30, we rolled out a completely new model of our web site design. We labored laborious to make the UI extra intuitive.

Not solely did we redesign our web site, however we additionally transferred it to a different internet hosting service.

The brand new internet hosting service enabled us to translate our website into 4 extra languages, it had a constructive affect on the positioning load pace as nicely.

We managed to do it so easily that no one seen 😉

2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options

In final 12 months’s report, I discussed that we run quite a few assessments each enterprise day. We nonetheless maintain doing it. 

I wish to repeat myself and say that each time when rolling out a brand new function, we run additionally guide assessments to verify if all the pieces works superb.

Nevertheless, some bugs sometimes happen. Once we discover any or if you report one to us, we hurry to repair these points to be able to present you uninterrupted entry to our product.

This 12 months, we’ve fastened 2024 bugs:

~200 important bugs for the editor and ~100 important bugs for plugin had been highlighted on the Launch notes web page.

3. Our failures

I’ve simply bragged about our achievements — options we’ve managed to implement.

Nevertheless, the 12 months couldn’t go with out pitfalls.

I really feel like saying a couple of phrases about our greatest failure in 2019 — collaboration instrument, which was alleged to be launched this Fall. We wished it so badly.

Sadly, we’ve confronted some critical obstacles, however we’ll overcome them quickly. 

And in the midst of 2020, you will notice our model new editor with the so long-awaited collaboration instrument.

The truth is, it will likely be rather more than a typical collaboration instrument you may consider.

I’m certain we are going to shock you with its capabilities, which can make working with Stripo even simpler.

4. Our plans for 2020

We’re stuffed with daring plans for 2020. Right here I wish to point out simply a few of them.

4.1. AMP kinds and AMP lists

We are actually growing the AMP-form and AMP-list blocks. 

Sure, we wish you to make use of these modern elements in your emails with no coding expertise.

АМР type is supposed to allow you to run a single- or multi-questioned survey in emails. 

It received’t be needed to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.

You may construct your endpoints even with Zapier.

AMP checklist will allow you to edit and replace information after an e mail has been despatched over to prospects.

Such difficult actions with no coding expertise!

4.2. Synchronized modules

On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.

Simply think about — your e mail or postal handle has modified, you redesigned your brand, and many others. Enhancing this data throughout all emails feels like a ache within the neck.

Quickly, you’ll solely have to edit this information in any template, and all different e mail templates of yours will inherit these adjustments. 

4.3. E mail template market

We wish to allow you not solely to construct emails in Stripo, but additionally to promote them.

4.4. Touchdown web page builder

Yep! Constructing touchdown pages will likely be as simple as 1-2-3.

4.5. Upgraded e mail builder

Extra features, extra alternatives, extra options — working with Stripo will likely be simpler and extra enjoyable!

4.6. Collaboration instruments

Like I stated earlier than, we’re engaged on collaboration instruments to allow you to go away feedback, to approve emails immediately within the editor. The less actions, the higher.

4.7. Simultaneous modifying

Ever considered engaged on emails concurrently as you do in Google Docs? 

Effectively, now we have considered it too.

Subsequent 12 months, we’re going to launch this selection — simultaneous modifying in real-time.

5. Model consciousness is rising

I can’t assist however boast about our development a bit simply in order that the product you’re utilizing is getting widespread. 

Highlighting simply the brightest occasions right here:

5.1. Our household’s rising

Yay!! This 12 months, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.

We’re grateful to every considered one of you for selecting Stripo.

5.2. Google is aware of Stripo

Yesss!! Stripo is the primary and at the moment the one e mail editor to be listed on Google’s dev web page as a instrument that enables constructing AMP emails within the Drag-n-Drop e mail template editor.

5.3. Startup Grind devoted an occasion to Stripo

That is true! The Startup Grind neighborhood in Ukraine devoted an occasion to Stripo. 

(Our PM Dmitry Kulaksyz)

The convention corridor was full. We had been proud to current our product there.

5.4. Schooling, or how we research

Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program  2019 within the Netherlands.

There we efficiently went via the intensive 3-month acceleration program.

We studied advertising and marketing, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and impartial e mail designers.

5.5. We appeared as audio system at a number of occasions

This 12 months, Stripo was invited to various conferences and seminars.

In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.

In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: E mail Intelligence Convention in Carmel Valley Ranch, California.

Representatives of Google, i.e. some members of the AMP crew, had been there. They appreciated our report and our instrument! We mentioned nearer collaboration. Yay!!

Consequently, we had been among the many first groups on the earth to check out the beta model of AMP for e mail on cell units. We even received their suggestions on our respective put up.

5.6. Stripo pitches at festivals

Excited so as to add that we had been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Competition Europe 2019, and many others.

(Our CMO Ivan Burban)

There have been many different brilliant and necessary occasions we’ve participated in and attended this 12 months — laborious to enumerate all of them right here.

However I can inform you that I spent rather more time touring to all these conferences reasonably than right here in my residence nation 🙂  

5.7. Mentions, or how Stripo consciousness is rising

This 12 months, we had been featured in blogs of many well-known corporations — we’re grateful to every of them for that.

E mail on Acid, HubSpot, Mailgun, Outbrains, and plenty of different opinion leaders talked about us on their blogs.

Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their expertise companions. Yay!

Yet another factor: the variety of ends in Google, if you seek for Stripo, elevated by 3 instances. And — the variety of searches carried out on Google this 12 months elevated by 7 instances!

Closing ideas

I wish to thank everybody for being with us.

Your help offers us the need and the facility to be higher, to be the perfect for you!

Thanks to your belief.

I want every considered one of you a Merry Christmas and a Joyful New 12 months!

Might you all be completely happy!

Sincerely, Dmitry.