UPD: On October 1st in 2020, Outlook ends help of AMP.
On September sixth, Microsoft introduced it rolled out its developer preview of AMP for E-mail.
It signifies that MS Outlook truly helps AMP — very quickly these recipients preferring this e mail purchasers over different e mail purchasers will see your AMP-powered emails.
What’s a developer preview and why do we’d like it?
In response to the Outlook weblog submit, the developer preview was rolled out for testing functions. As a result of AMP help in Outlook shouldn’t be for a large viewers but and isn’t on by default.
Essential to notice:
It really works in Outlook.com solely!!
In reality, dev preview is sort of a preparation step.
It permits us to see if our AMP emails work on this specific e mail consumer. If they don’t, we’ve a while to repair bugs that happen.
The right way to allow dev preview in Outlook.com
At this time AMP emails don’t render in Outlook.com by default. You might want to activate the Dynamic Emails choice.
How you are able to do it:
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in your account, on the top-right nook, click on the “Settings” icon;
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enter the “view all Outlook” tab;
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within the pop-up window, enter the “Message dealing with” tab;
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then discover “Dynamic e mail”;
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test the “Allow dynamic e mail in my mail” field;
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click on “Add” and enter an e mail deal with that you’re going to ship take a look at emails from — information@stripo-test.e mail. By doing this, you permit Stripo to ship AMP-powered emails to your Outlook account. However you could enter every other e mail deal with if you’ll use one other e mail builder or ship take a look at emails straight out of your ESP;
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click on “Save”.
Essential to notice:
You’ll be able to add as many trusted e mail addresses as you want.
The right way to ship AMP emails to all Outlook customers
For now, dynamic emails will be enabled manually and render in Outlook.com solely.
Within the short-run, this feature will likely be on for all of the Outlook customers by default.
So, what are the situations to ship AMP emails?
In reality, they’re too just like the situations requested by Gmail.
There are only a few of them.
You might want to:
1. Be sure that you as sender meet all safety necessities:
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DKIM authentication;
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SPF authentication;
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DMARC authentication.
For extra data on all these phrases please check with our devoted weblog submit.
2. Ship take a look at AMP e mail
When your take a look at AMP e mail is constructed, ship it to: amphtmltest@outlook.com.
Write down the date and topic of this e mail — you will want it for the registration kind!
Please be suggested that you should ship a take a look at e mail from the deal with that must be accepted by Outlook.
The right way to construct a sound AMP e mail:
All AMP emails that render in e mail purchasers have to:
All AMP e mail templates that Stripo provides are validated, have each AMP HTML and conventional HTML variations and meet all of the AMP for E-mail finest practices.
3. Fill out the registration kind
The third step is to fill out this registration kind.
It accommodates simply 12 simple and brief questions.
Your e mail will likely be reviewed inside 10 enterprise days.
Then you’re purported to get notified by Outlook in case you as sender have been accepted.
We’re about to fill out this type now. Once we get any response from MS Outlook, we’ll replace this submit to both allow you to that it’s not that tough to get whitelisted with Outlook or let you know what errors we’ve carried out so as to keep away from them 🙂
Phrase of recommendation
Here is only a pleasant reminder. To have the ability to ship AMP content material, you should:
- get whitelisted with Google;
- repair all of the bugs if any happens. You will notice them within the Preview mode (in any other case customers will see HTML e mail);
- add the fallback — HTML model — on this e mail;
- be sure that your ESP/CRM is able to sending AMP emails;
- needless to say at the moment solely Gmail (each net and cell apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo and Outlook will be a part of the record quickly;
- AMP emails lose their AMP parts in case you ahead them.
Closing phrases
Please keep in mind that you would be able to construct legitimate AMP emails with Stripo with no coding expertise by:
Stripo permits previewing each AMP HTML and conventional HTML variations of your emails.
