Typically it helps to power manufacturers out of their consolation zone—and that’s the place Dakota Media is available in.
Actor Josh Duhamel and media visionary Josh Algra, co-founders of the inventive and manufacturing company, joined Adweek CEO Will Lee at Brandweek to debate their ardour for serving to corporations create consumable content material whereas staying true to their model story.
Positively disruptive
The duo based the company in 2019 and have since labored with main manufacturers just like the Nationwide Soccer League’s Los Angeles Rams, the PGA Tour and Hyundai. Their strategy is easy and impactful: “We actually need to make noise and assist these corporations be who they’re and discover a cool method to do it,” Duhamel stated.
Algra added: “For us, being positively disruptive is necessary. It’s not all the time straightforward to get there—you sort of need to power folks to get out of their consolation zone.”
An instance is their marketing campaign for 3M, a tech firm that manufactures industrial and shopper merchandise. Dakota Media was tasked with selling the 3M Open golf event and efficiently executed marketing campaign targets by highlighting how 3M-manufactured machines constructed TaylorMade golf equipment.
“We attempt to humanize a few of these manufacturers,” Algra stated, sharing that the crew spent a number of time digging into the model’s lengthy historical past, which is rooted in science and tech.
Maintaining issues recent
With Duhamel’s expertise in entrance of and behind the digital camera, and Algra’s expertise in tech, sports activities and tourism, Dakota Media is making its mark in branded content material. Its LA Rams marketing campaign for the NFL Draft garnered a number of consideration, that includes A-list expertise like Bryan Cranston.
The inventive companions attributed the marketing campaign’s success to their collaboration with the Rams advertising crew and a sure stage of consolation on set for the expertise that stems from Duhamel’s prior relationships with a number of the stars and athletes. Algra credit his associate with working by way of a lens of all the time eager to make the work completely different and interesting.
“That’s what we attempt to do: Attempt various things, attempt to shake it up slightly bit. A few of it really works, a few of it doesn’t,” Duhamel summed up.
