Google’s John Mueller was requested if there’s a strategy to forestall search visitors loss whereas launching a brand new web site revamp. This particular case has URL modifications with folders and subfolders. John Mueller was fast to say no; there isn’t a strategy to forestall lack of visitors.
In actual fact, John’s response was a easy “no.”
Listed below are these tweets:
No
— E-e-eat extra user-agents (@JohnMu) September 11, 2023
Gary Illyes mentioned one thing related earlier this yr, saying if you happen to redesign your website, your rankings could go nuts. John additionally mentioned earlier that web site design modifications typically result in content material modifications, even when that’s not your intent.
This isn’t to say you should not redesign and enhance your website – you must – as ought to I.
Discussion board dialogue at X.
