Adam&eveDDB has a unique consumer line-up to a couple years in the past when it earned nationwide renown for John Lewis and picked up numerous awards at Cannes, D&AD and elsewhere. Its largest accounts have been most likely Lloyds Banking Group (nonetheless there after a quick departure by Halifax) and the Nationwide Lottery, now departed underneath a unique proprietor.
For as soon as A&E received’t be sweating on Christmas for John Lewis and Waitrose however there’s one thing of JL in its debut for upscale property agent Savills. Somewhat than present Savills’ millionaire properties and the Bentley on the drive, it’s all about how transferring impacts the completely different members of a (probably well-heeled) household.
Certainly one of adland’s conventional duties (digi evangelists hate this) is to point out a consumer in the very best gentle to as many individuals as attainable.
Job finished then.
MAA artistic scale: 7.