Social media managers are repeatedly requested to tackle plenty of completely different roles, primarily based on the evolution of platforms, the event of latest methods, audience, staffing conditions, and many others. Nevertheless it’s that variation that always makes the job so attention-grabbing, in keeping with the newest survey from Hootsuite, which includes a vary of insights from individuals working within the social media area, to supply a greater understanding of how they see their work, their key challenges, and the way the business, typically, is altering over time.
And it’s altering, as at all times. And with varied companies compelled into lay-offs over the previous 12 months, the survey comes at a very attention-grabbing time within the area.
Hootsuite surveyed over 3,800 individuals working within the social media area for the report, which covers a variety of key parts like job expectations, satisfaction, pay charges, and extra.
You possibly can obtain the total 80-page report right here, which features a heap of in-depth insights, however on this submit, we’ll check out a number of the key notes.
First off, the report appears to be like on the key challenges for social media managers, which is able to sound fairly acquainted to most.
By no means having sufficient time is nearly an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and many others. However you possibly can solely accomplish that a lot, and generally, that signifies that your social media supervisor is overlaying the vital parts, although there are at all times different alternatives on the horizon.
Additionally value noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you just’re creating methods generally primarily based on a flawed understanding as to what social media advertising and marketing can really present.
In different phrases, plenty of laborious conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
But, regardless of these challenges, most social media managers do take pleasure in their job.
Based on the report, 77% of social entrepreneurs are completely satisfied of their position, whereas social execs whose jobs are totally devoted to social media are the happiest cohort.
Although that’s not the norm, with most social managers cut up throughout different parts.
Possibly there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which might be partially linked again to the above-noted broader misunderstanding of the method, could possibly be a limiting issue right here.
The report additionally appears to be like on the benefits and downsides of working from residence for social media managers.
No surprises there, whereas it additionally appears to be like at which particular duties social media managers discover kind of difficult.
Hootsuite’s additionally included knowledge on common pay charges for social execs, which can provide you with some benchmarks on your subsequent evaluation assembly.
Additionally value noting that solely 29% of social media managers indicated that they’ve been capable of advance into greater administration roles, which means that regardless of social media maturing as a enterprise consideration, it’s probably nonetheless not considered as being on the similar stage as extra conventional processes.
Or social media managers don’t make nice individuals managers, possibly. You possibly can draw your individual conclusions, however it’s one other attention-grabbing knowledge level from the survey insights.
There’s a heap extra information within the full report, which additionally covers extra particular parts of working in social, together with gender steadiness, responses to current lay-offs, impacts on psychological well being, and extra.
You possibly can obtain Hootsuite’s full “2023 Social Media Profession Report” right here.
