Tuesday, November 21, 2023
HomeAdvertisingVaping kills: ASA takes down 4 TikTok e-cigarette campaigns

Vaping kills: ASA takes down 4 TikTok e-cigarette campaigns


TikTok creator Izzi Alice Mitchell as soon as posted that her dad and mom have been extra livid about her vaping than they have been about her teenage being pregnant.

That didn’t cease her signing as much as promote Zozoo vapes on the platform, promoting the “lengthy lasting flavour” and the “clean puffs”. On the similar time, Vapes Bars vapes had 5 completely different campaigns working with 5 completely different influencers concurrently; whereas The Disposable Vape Retailer and Waka additionally turned to TikTok to promote their wares illegally.

Vapes can’t be promoted on TikTok – or some other industrial media – as a result of they’re unlicensed nicotine merchandise. By no means thoughts the truth that the predominantly younger TikTok viewers is so susceptible to vaping habit.

The vaping trade isn’t even making an attempt to look legit, regardless of (or maybe due to) the truth that a ban on disposable vapes is wanting increasingly more doubtless within the UK. Hopefully, an Australia-style ban on all e-cigarettes (until prescribed by a physician) won’t be too far off.

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