Certainly, an influential platform that has redefined the best way job seekers and employers join, stands as a cornerstone within the trendy employment panorama. Boasting an intensive array of instruments and assets, this platform has empowered numerous people to embark on significant profession journeys whereas offering companies with a dynamic house to find top-tier expertise.
To discover the impression of Certainly and uncover the secrets and techniques behind its success, we sat down with its chief advertising and marketing officer, Jessica Jensen within the newest episode of The Velocity of Tradition podcast to debate the evolving job market, using AI and the way forward for work.
As chief advertising and marketing officer at Certainly, Jensen is accountable for model, communication, product and acquisition advertising and marketing globally. Earlier than becoming a member of Certainly, Jensen served because the CMO of OpenTable. She additionally led B2B advertising and marketing for Fb, Instagram, Messenger and different Meta platforms. She has held management roles at Apple and Yahoo! and began her skilled profession on the Boston Consulting Group. Jensen holds an MBA from INSEAD, a masters in worldwide relations from U.C.S.D. and a B.A. from Amherst School.
Past her spectacular profession milestones, Jensen is captivated with teaching and galvanizing numerous, high-performing groups from world wide and stands as a powerful champion of girls’s development.
Find out how Certainly is elevating workforces worldwide by exploring the important thing takeaways from the episode.
Key Highlights:
- 05:17 – 10:03 – A glimpse into Fb’s transformative period – When Jensen began at Fb in 2013, the corporate was within the course of of creating itself as a reputable platform. Over time, Fb grew considerably, including platforms like Instagram, Messenger and WhatsApp to its portfolio. This speedy development posed the problem of sustaining the corporate’s distinctive tradition. Nonetheless, Fb’s dedication to coaching and management ensured its ethos remained intact. And regardless of the essential scrutiny Fb has confronted previously, Jensen emphasizes its authentic intent: connecting folks worldwide.
- 12:10 – 14:58 – Empowering international employment – Certainly connects round 350 million distinctive month-to-month guests with almost 4 million employers month-to-month, making it the most important hiring platform worldwide. Staying on high of ever-changing industries throughout international locations like Japan, Brazil, Mexico and extra could be a problem. Sure sectors like hospitality, healthcare, and e-commerce are thriving, whereas expertise continues to say no. The corporate’s “Hiring Lab” helps with this feat, staffed with labor economists world wide who analyze huge datasets to tell enterprise selections.
- 16:47 – 20:19 – Balancing AI innovation with human perception – Certainly strategically leverages AI in content material creation, significantly inside their “profession information,” a invaluable repository of insights and learnings. Regardless of the exceptional benefits AI brings, comparable to saving money and time, Jensen acknowledges the official issues folks have relating to AI’s potential to displace jobs. She reminds us that it’s important to acknowledge the irreplaceable function of human judgment and creativity.
- 22:50 – 26:46 – Embracing hybrid work- Jensen emphasizes the significance of versatile work, highlighting Certainly’s present hybrid mannequin that has provided immense liberation to its staff. The benefits, like saved commuting time, prolonged household time and enhanced focus, are evident. That is very true for ladies, who are sometimes the first caregivers in households. Whereas collaboration and in-person interplay stay important, safeguarding the newfound flexibility post-pandemic is essential.
