Wednesday, November 8, 2023
HomeMarketingStrikes. Streaming. Social. Is the Fall TV Season Related Anymore?

Strikes. Streaming. Social. Is the Fall TV Season Related Anymore?


Lengthy a ceremony of autumn, the autumn TV season has usually ushered in a wave of community TV reveals, new storylines for returning sequence and particular occasions that advertisers would spend billions of {dollars} upfront to be part of.

However fall 2023 will see the triple whammy of continued financial uncertainty, new ad-supported streaming companies and a historic double strike in Hollywood.

That begs one query: Is the autumn TV season even related anymore?

“Right now’s shoppers have so many extra content material sources to satiate their consideration,” mentioned Mike Proulx, vp, analysis director at Forrester.

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