The QRCA is bringing Latin America to you! The primary ever QRCA LATAM digital convention Unlocking Qualitative Analysis Insights in Latin America is happening on September twenty eighth. For researchers and types, it means a chance to immerse themselves on the earth of qualitative analysis in Latin America (LATAM) with seasoned professionals from various international locations.
At this digital convention, our presenters will share finest practices, the way to navigate the cultural nuances of this rising area, discover multicultural challenges, in addition to share the way to keep forward of the newest developments and the usage of AI in multicultural analysis. QRCA occasions are recognized for constructing communities, having interactive classes, and sharing experience with the analysis neighborhood, this can even be a wonderful technique to join with trade specialists, trade experiences, and achieve beneficial information!
Open to members and non-members of QRCA, this occasion is a must-attend for professionals and companies within the subject, whether or not already working in Latin America (together with Brazil) or occupied with qualitative analysis within the area.
“QRCA is a world community of qualitative analysis professionals, together with market analysis, UX, CX, sociologists, ethnographers, linguists, social media and different qualitative specialists, and the useful resource for elevating qualitative analysis experience in any respect ranges, the place members community and share finest practices, developments and know-how, and reap the benefits of distinctive instructional content material.”
There are a number of causes to attend these occasions, nonetheless, listed below are the highest three:
First, higher perceive QRCA, and the way QRCA can assist elevate qualitative analysis experience in any respect ranges
Attendees will be taught concerning the QRCA journey, and the way we acquired to be a number one group within the qualitative world and the way QRCA can assist your enterprise.
Second, be taught from specialists
This digital convention is happy to have presenters representing Mexico, Brazil, Colombia, Argentina, Spain and the U.S. Under is an outline of the classes, some described by the audio system.
Dr. Guido Lara will discuss Current and Way forward for Qualitative Analysis
As researchers we all know the significance of understanding the social interplay when analyzing and deciphering language. Nevertheless, it’s also necessary to develop expertise that incorporate ethnography, dialog evaluation, and semiotics. This session will give attention to a few of the new challenges primarily based on synthetic intelligence relating to language.
Leandro Izquierdo will current How are we as Latin Individuals?
His presentation is predicated on “a research to know the opinions and views that Latin Individuals could have concerning totally different conditions, delving into their mind-set, attitudes, and basic way of life.” His presentation shall be primarily based on a research with individuals in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru and the way the priorities and behaviors of Latinos have modified after the pandemic. The outcomes about perceptions associated to the long run, function of manufacturers and extra, present alternatives for deeper conversations.
Olivia Tykocki will share about The Language of Range in Latin America
Primarily based on qualitative research performed by Sago in Latin America, this presentation will give attention to methods to achieve new markets in Latin America (excluding Brazil), the significance of understanding the native cultures in acquiring genuine insights, challenges encountered when working in multicultural markets, the significance of communication, and far more.
Jaime Solorzano will share his experience about Gen Alpha Insights – Synthetic Intelligence Bulletin Board; LATAM & Spain
The Era Alpha continues to develop considerably, representing about “11 p.c of the worldwide workforce”. This presentation shall be primarily based on a qualitative/quantitative research performed in Mexico, Colombia, Argentina, Brazil, and Spain. Among the focus shall be on Gen Alpha’s way of life, pursuits, values corresponding to household, buddies, research, faith and spirituality, know-how, and procuring behaviors. This Case Examine is predicated on an revolutionary strategy “utilizing on-line bulletin board with some moderation assisted by robots and complementary evaluation primarily based on synthetic intelligence.”
Graziela Rodrigues and Pedro de Araujo Carrança will current Papo reto’ (straight speak): Peculiarities of Qualitative Analysis in Brazil – Cultural Nuances
It’s essential to know the nation’s cultural and language nuances. One thing that should be thought of in Brazil is the verbal cultural custom, and its affect on how we acquire insights and the way we use it to speak. “Brazil is among the largest customers of instruments corresponding to tales and reels, along with having a big presence on TikTok. This context implies a naturalness to share info, current methods of life and report experiences in a really vivid and non-invasive approach, one of the best mixture for many who have to change into aware of a sure tradition.” The presenters can even share some myths related to Brazilians relating to tradition, language and the way these affect procuring behaviors.
Sidi Lemine will share about Utilizing Emotion Recognition AI to Assist Multicultural
Like many people know AI is right here to remain, however do we all know its affect on multicultural analysis?
This session will discover the way to let go of bias in multi-market analysis, in addition to potential threats and the way to higher deal with translation, moderation, and evaluation in a multicultural market, in an genuine approach by eradicating bias, and extra, “which implies the right dealing with of information construction in preparation for AI evaluation and the right collection of instruments is paramount.”
Daniel Berkal will current about Using AI for Quallies: Sensible Ideas Past the Hype
This session will share real-world options for leveraging AI designing a proposal, creating brainstorming classes, amassing information, in addition to analyzing it. “Uncover beneficial insights and find out how AI can drive innovation, streamline processes, and overcome moral challenges. Have interaction in discussions and achieve actionable takeaways to include AI in your qualitative analysis practices.”
Third, a highlight in Latin America
Spanish is thought to be the second most native language spoken on the earth. With a highlight in Latin America, this convention will share sensible options on the way to navigate challenges, cultural nuances, the newest developments, and the affect of AI in multicultural analysis with a spotlight in not solely Spanish talking international locations but additionally in Brazil, a rising market analysis area.
The QRCA LATAM occasion will happen on September twenty eighth from 10AM – 2PM CDT (Chicago/Bogota), 9 AM – 1 PM Mexico Metropolis, 12 PM – 4 PM São Paulo time.
For extra detailed info on any of the classes and to be taught extra concerning the audio system please go to the registration web page with convention info in English, Spanish or Portuguese by merely scanning the QR code to register. Reside interpretation in English, Spanish, and/or Portuguese shall be supplied throughout every session.
