McDonald’s is helpfully reminding us that it’s modified over time, notably within the final 20, with ‘Sustain with the Occasions’ from Leo Burnett.
So we’ve got a 90’s yuppie who’s in some way translated to the current.
Then a reminder of the wonders of Teletext, precursor of the tech explosion we presently take pleasure in (or not.) With comparable imagery scheduled to seem al over the place. Media by OMD.
McDonald’s Hannah Ache says: “McDonald’s has advanced a variety of the years, however not everybody has saved up with these modifications. Our analysis confirmed that some folks had been nonetheless holding onto opinions of the model that they’d shaped 30 odd years in the past. ’Preserve Up With The Occasions’ is a enjoyable and impactful marketing campaign that makes use of nostalgia to speak to the nation about our long-standing commitments to meals high quality, channelling cultural references from the 90s for instance how lengthy McDonald’s has used high quality sourced components.”
Good once more from Leo. Heaven is aware of what number of commercials McD has made over time however they’ve gone a protracted method to making the model (and the large gross sales.)
MAA artistic scale: 7.
