There have been some large UK inventive evaluations up to now yr, possibly coinciding with the tip (we hope) of covid and positively in a tough UK economic system.
Now Vodafone has joined the checklist, reviewing after seven years at Ogilvy. Vodafone is at present attempting to merge with Three, dealt with by Wonderhood Studios. New Industrial Arts handles Vodafone world work.
UK head of brand name Maria Koutsoudakis says: “After a powerful seven-year partnership with Ogilvy, below which Vodafone has seen the model develop each in consideration and model energy, it looks like a pure time within the model development cycle to overview our inventive and guarantee we speed up development for the long run. We’re enthusiastic about this subsequent chapter.”
Vodafone, nonetheless one of many largest UK corporations, has quite confounded its businesses leaving even the likes of BBH at near its peak struggling to provide something very compelling. Just lately it has lodged at WPP businesses. Ogilvy’s large effort was a sequence starring Hobbit and Sherlock actor Martin Freeman however they did not fly regardless of the lugubrious Freeman’s finest efforts at gentle comedy.
New Industrial Arts, which has received Sainsbury’s this yr and received plaudits for its Moneysupermarket work (from the consumer anyway) could be an apparent residence however sources say Vodafone politics would stop the UK and world cohabiting. Ogilvy is repitching.
