There’s no extra pure collaboration than Ice Spice and her beloved Dunkin’, with the rap star’s legion of followers—self-anointed as “munchkins”—being the no-brainer springboard for a donut-centric promotion.
Everyone sees the connection—besides Ben Affleck.
The actor-filmmaker, who has simply snagged the title improve to “model ambassador” on the retailer, is gamely making an attempt to brainstorm a brand new site visitors driver, one thing that may enchantment to “the children,” as he says throughout a just-dropped advert.
Ice Spice suggests a unusual combo of beverage and pastry. Affleck, hoping to impress the corporate brass, as a substitute thinks “Vanilla Ice Spice” is the moonshot.
The backwards and forwards between the 2—rapid-fire but deadpan and completely meta—is captured in a business that launched throughout the reside MTV Video Music Awards telecast final evening. The spot introduces a limited-time Ice Spice Munchkins Drink that goes on sale at this time.
Each the musical artist and the model teased the alliance through social media over the previous few days, stoking curiosity within the liquid concoction with a seasonal twist. “America runs on Munchkins,” Ice Spice tweeted, a nod to the model’s fashionable tagline, her first viral hit “Munch (Feelin’ U),” and her followers who crowdsourced their collective moniker based mostly on the track title.
“I’ve at all times been a Dunkin’ lady!” Ice Spice, just lately named as an Adweek Inventive 100 honoree, mentioned in a press release. “The drink has a enjoyable twist, a bit one thing within the identify for my followers, too.”
Dunkin’ posted its personal sneak peek on Instagram, with a photograph of a Munchkin sporting an Ice Spice “Princess” necklace, with the caption, “Placing the ice in pumpkin spice.”
