Not each athlete is an entertainer, however Deion Sanders has at all times been each, and his flashy model of bravado is made for at present’s media tradition.
Sanders, a.ok.a. Neon Deion, a.ok.a. Coach Prime, is a sensation on the sideline, within the announcer’s sales space, within the locker room, in a brand new Amazon Prime collection, in his oldest son’s assortment of made-for-social-media movies, in a number of new SI articles, on 60 Minutes, and in a bunch of recent commercials from KFC.
Let’s take a look at the commercials.
Is that this good promoting? It’s for Coach Prime. However is it additionally good promoting for KFC? I believe it’s. Most celebrities lack any actual connections to the manufacturers they endorse and that’s not the case right here.
“KFC has been a lunch and dinnertime go-to for the Sanders household since I used to be a child, and my youngsters beloved this custom as properly,” mentioned Coach Prime.
Almonds and Insurance coverage Additionally Get Primed
Coach Prime can also be pitching the well being advantages of California Almonds. The “Personal Your Prime” marketing campaign was knowledgeable by analysis from Appalachian State College, exhibiting how almonds assist in muscle restoration.
Manufacturers are lining as much as get a few of Coach Prime’s motion. “Investing in Coach Prime is the best advertising funding I’ve ever made in 20 years,” Aflac chief advertising officer Garth Knutson instructed USA TODAY Sports activities.
It’s fascinating to me how the Aflac commercials put Coach Prime on equal footing with Nick Saban, though Prime has simply two years of school teaching expertise. Movie star is a strong equalizer.
Will Prime ever equal the Alabama legend’s achievements on the sector of play? Time will inform, however he did go 27-6 at Jackson State and he’s off to an amazing begin at Colorado with large wins over TCU and Nebraska.
