How A lot Do Influencers Get Paid? (+ Free Report)

Creator compensation is a scorching matter: How a lot do they make? What elements assist or harm their earnings?

So, we surveyed over 600 creators to find out how they earn an earnings, what impacts their work, and the way the business could change within the coming years.

The takeaway? Each content material creator has a novel story — however there are a couple of similarities, too.

Preserve studying for our prime findings from the free 2023 Creator Compensation Report or obtain it right here. 

5 Insights About Content material Creator Pay

The creator financial system is a quickly evolving panorama. 

After we surveyed 680 U.S.-based content material creators, we needed to study extra in regards to the elements that influenced creator earnings — and the widespread threads that differentiate profitable full-time careers from invested aspect hustles.

Right here’s are the important thing takeaways: 

#1: 81.8% of survey respondents mentioned sponsored content material is their major supply of earnings.

Many influencers take advantage of earnings once they create a number of items of content material for a single model partnership.

However that’s not all: 55.7% mentioned they earn money from internet affiliate marketing earnings, and 32.8% mentioned they earn money from paid promoting income.

#2: Full-time creators are extra prone to make as much as eight occasions extra. 

Understandably, extra time spent creating content material yields greater earnings. 

Full-time creators usually tend to make $2K-$4K/month, whereas part-time creators usually tend to make lower than $500 monthly.

#3: 15.7% of creators generate earnings from subscription companies. 

When shoppers should pay to entry unique content material, it’s referred to as pay-to-play or subscription content material. 

This content material is hosted on platforms like Patreon, paid newsletters, paid livestreams, and OnlyFans. 

Pay-to-play content material is just not solely profitable however provides creators extra management over their enterprise and work/life stability. 

#4: Instagram Reels generate the very best charges for sponsored content material. 

Even for nano and micro creators, earnings from sponsored Instagram Reels content material have been reportedly greater than earnings from Instagram feed posts and Tales.

Creators additionally say that they earned extra from Reels than they did from YouTube and TikTok movies. 

#5: Over 40% of creators earned extra earnings and model offers this yr.

Total, lower than half of our survey respondents reported a rise in model offers and earnings prior to now yr. 

44.3% of respondents say they have been supplied extra model offers this yr than in 2022, whereas 42.5% of respondents say they earned the next earnings this yr than in 2022. 

Why? Financial traits and creator fatigue are two elements – so we’re maintaining a tally of what comes subsequent.

Obtain Mavrck’s 2023 Creator Compensation Report

Creator pay is very nuanced and depending on a number of elements. 

After surveying over 600 creators, we’ve the news on how creator pay has modified in 2023. 

On this report, you’ll study:

• How model collaborations and compensation have modified 
• Creator compensation traits by platform to tell your social and influencer methods
• Key takeaways for figuring out truthful pay when partnering with influencers

Able to dig into the numbers? Obtain the 2023 Creator Compensation Report. 

We all know that enterprise manufacturers have sufficient on their plates. That’s the place Mavrck is available in. To find out how we assist entrepreneurs handle their influencer advertising campaigns by our all-in-one platform, e book a free demo with us.