McCann has been appointed as IKEA’s first world advert company though the corporate will proceed to work with different businesses in some markets. Mom handles IKEA within the UK. The account might be run out of McCann Spain.
IKEA says it desires to “streamline” its company operations. It’s not unusual for a giant world consumer to work primarily with one company and likewise use others how and when. Vodafone, for instance, makes use of New Industrial Arts for world work whereas it’s individually reviewing its flagship UK account.
McCann world CEO Daryl Lee says: “We’re humbled and excited to be appointed as Ikea’s first world model advertising accomplice. Ikea’s imaginative and prescient to create a greater on a regular basis life for the many individuals, based mostly on common truths, is completely aligned with our world philosophy of ‘Fact Effectively Instructed’.
“Our groups that collaborated around the globe, brilliantly led by McCann Spain, can not wait to launch a permanent model platform that resonates globally and additional builds Ikea’s management place in each market.”
The win is well timed for McCann which misplaced the enormous Verizon account within the US to Ogilvy on the finish of final week.
