Struggling to maintain on prime of all of the totally different social media video specs? We have been, too.
Social platforms change just like the tides, with algorithms and finest practices updating always. That’s why we’ve made it our mission to be the go-to useful resource for all issues social media, together with up-to-date social media video specs.
Learn on to seek out the latest video specs for every of the preferred social platforms.
Fb video specs
Optimizing video content material for Fb is difficult, primarily due to the numerous other ways it delivers video to its customers.
Once you purchase a video advert on Fb right this moment, it may seem in dozens of various codecs (in somebody’s cell information feed, within the sidebar on the desktop model of Fb, and even in somebody’s inbox on Fb Messenger). And also you additionally should know what Fb’s add restrict is for movies, amongst different issues.
It pays to turn out to be aware of the kinds of Fb movies and to discover a supply format that matches your marketing campaign objectives. Discover the Fb video decision and specs you want under, or take a look at the assist web page.
Common Fb feed video
Really helpful decision: 1080p or much less. Add the highest-resolution video out there that meets file dimension and ratio limits.
Panorama and Portrait dimensions: 1280 x 720
Minimal width: 1200 pixels
Supported facet ratios: 16:9 (Panorama) to 9:16 (Portrait), and 16:9 (Portrait video with a hyperlink)
Cell facet ratio: Renders all video to 2:3
Really helpful characters: 90, with hyperlink
Headline max: 25, with hyperlink
Hyperlink description: 30, with hyperlink
Size: Movies might be as much as 240 minutes lengthy
Dimension: As much as 10 GB massive
Body price: Most body price of 30fps.
Ideas: For finest outcomes, Fb recommends importing movies in .MP4 and .MOV format (see a full record of supported file codecs right here).
Useful resource: The right way to Use Fb Stay Video: A Information for Entrepreneurs
Fb Reels
Really helpful decision: A minimum of 500 x 888 pixels
Really helpful facet ratio: 9:16
Really helpful video format: .MP4, .MOV
Video captions are advisable for individuals who watch with the hold forth
Picture by way of this Fb Reel
Fb 360 video
Most Fb video dimension: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)
Supported facet ratios: 1:1 (stereoscopic) or 2:1 (monoscopic)
Really helpful format: .MP4 or .MOV format
Dimension: as much as 10GB
Size: as much as 30 min
Really helpful body price: 30fps
Ideas: If the digicam you recorded your video on routinely consists of 360 video metadata with the video file, you possibly can add the video such as you would another video. If it doesn’t, click on on the ‘Superior’ tab when importing to deliver up Fb’s ‘360 controls’ tab, which is able to allow you to convert unformatted footage right into a 360 video.
With many social media video sizes and longer durations (Fb included), chances are you’ll expertise longer processing instances.
Picture by way of Fb — click on by means of to take a look at the 360 video!
Fb in-stream video adverts
Really helpful decision: 1080 x 1080
Really helpful dimension: 16:9 ratio advisable (panorama) or 1:1 (sq.). Add the highest-resolution video that meets file dimension and ratio limits.
Video format: Really helpful .MP4 or .MOV format
Most file dimension: 4GB
Most size: 240 minutes
Most body price: 30fps
Really helpful characters: 125
Really helpful headline: 27
Hyperlink description: 27
Ideas: For in-stream adverts, Fb recommends importing the “highest decision supply video out there with out letter or pillar boxing.” Fb supplies an exhaustive record of facet ratios and options out there for every advert kind.
Fb Messenger video adverts
Really helpful decision: 1280 by 628 pixels
Supported facet ratios: 9:16 to 16:9
Really helpful time size: 15 seconds
Useful resource: Fb Messenger Advertisements: How the Professionals Get Outcomes
Fb carousel video adverts
Really helpful dimension: 1080 by 1080 pixels (1:1 facet ratio)
Really helpful video format: .MP4 or .MOV
Most size: 240 minutes
Most body price: 30fps
Most file dimension: 4GB
Really helpful characters: 125
Really helpful headline: 27
Useful resource: Carousel Advertisements: How and Why They Work (+ Examples)
Ideas: Carousels allow you to showcase as much as 10 pictures or movies in a single advert with out having the person navigate to a brand new web page. For finest outcomes, use a pixel sq. (1:1) video.
Fb Assortment cowl video
Really helpful decision: 1080 by 1080 pixels
Supported facet ratios: 1:1
Really helpful video format: .MP4 or .MOV
Most file dimension: 4GB
Most body price: 30fps
Most size: 240 minutes
Really helpful characters: 90
Headline max: 25
Hyperlink description: 30
Ideas: Collections make it simpler for customers to browse and buy merchandise straight within the Fb feed. Instantaneous Expertise is required to execute Assortment adverts, which offer a “full-screen touchdown web page that drives engagement and nurtures curiosity and intent.”
Fb Instantaneous Expertise (IX) video
Really helpful decision: 720p
Side ratio: 9:16 Portrait or Pillarboxed
Really helpful video format: .MP4 or .MOV
Most file dimension: 4GB
Most size: 120 seconds (all movies mixed)
Most body price: 30fps
Ideas: Clicking on an IX advert instantly triggers a full-screen expertise in your viewers. You possibly can use IX adverts to create an immediate on-line storefront, adverts for buyer acquisition, model storytelling, or an immediate lookbook, or you possibly can construct one from scratch, optimized to your objectives.
Supply: Fb
Fb slideshow adverts
Side ratio: 16:9 (panorama) , 4:5 (vertical), 1:1 (sq.)
Most dimension: 4 GB
Really helpful video format: .MP4 or .MOV
Most size: 15 seconds for your complete slideshow
Ideas: Slideshow adverts, designed for audiences with slower web entry, allow you to remodel a collection of 3-10 pictures and a sound file (supported codecs: WAV, MP3, M4A, FLAC, and OGG) right into a video advert.
For finest outcomes, Fb suggests utilizing the very best high quality pictures potential, all the identical decision (ideally a picture ratio of 16:9, 1:1, or 2:3). In the event you use totally different sizes, the slideshow shall be cropped to be sq..
Supply: Fb
Fb Story adverts
Really helpful decision: 1080 by 1080
Side ratio: 1.91 to 9:16
Really helpful characters: 125
Most file dimension: 4 GB
Really helpful video format: .MP4 or .MOV
Really helpful size: 15 seconds, however you possibly can break up an extended video into 2 or 3 separate Tales playing cards so your viewers can get the complete story
Assets: The right way to Use Fb Tales for Enterprise: The Full Information
Ideas: Since Tales solely final for a few seconds, spend time growing the primary few seconds of your advert to actually seize your viewers’s consideration.
Supply: @lamoda on Instagram
Instagram video specs
Instagram helps three sorts of video: sq. (1:1), vertical (9:16 or 4:5) and panorama (16:9).
Professional tip: Sq. movies are finest for each desktop and cell customers. They take up extra room in person’s feeds than horizontal movies, however don’t crowd your complete display like vertical movies do.
Instagram has 1.4 billion each day energetic customers, so let’s get your video importing on level! Oh, and get your Instagram video creation on level, too.
Instagram in-feed video and adverts
In-feed panorama video:
- Really helpful decision: 1080 by 1080
- Side ratio: 16:9
- Most file dimension: 4GB
- Really helpful video format: .MP4 or .MOV
- Most video size: 120 seconds
- Body price: 23-60 fps
In-feed sq. video:
- Really helpful decision: 1080 by 1080
- Side ratio: 1:1
- Most file dimension: 4GB
- Really helpful video format: .MP4 or .MOV
- Most video size: 120 seconds
- Body price: 23-60 fps
In-feed vertical video:
- Really helpful decision: 1080 by 1080
- Side ratio: 4:5
- Most file dimension: 4GB
- Really helpful video format: .MP4 or .MOV
- Most video size: 120 seconds
- Body price: 23-60 fps
Really helpful characters: 125
Supply: Instagram @Halara_official
Instagram Tales
Really helpful decision: 1080 by 1920
Side ratio: 9:16
Most file dimension: 4GB
Really helpful video format: MP4 or .MOV
Most video size: 15 seconds
Body price: 23-60 fps.
Psst, it’s time for a shameless plug: Do you know you possibly can schedule your Instagram Tales straight from the Hootsuite platform?
Instagram Story adverts
Really helpful decision: 1080 by 1920
Side ratio: 9:16
Most file dimension: 4GB
Really helpful video format: .MP4 or .MOV
Most video size: 120 seconds
Useful resource: The right way to use Instagram Tales like a Professional
Ideas: These movies seem between Instagram person Tales for as much as two minutes (or till dismissed) and take up the entire display.
Supply: Instagram @thedoersway
Instagram Reels
Really helpful decision: 1080 by 1920
Side ratio: 9:16
Most file dimension: 4GB
Really helpful video format: .MP4 or .MOV
Video size: from 3 seconds and as much as quarter-hour
Useful resource: Instagram Reels in 2023: A Easy Information for Companies
Instagram carousel video adverts
Really helpful decision: 1080 by 1080
Side ratio: 1:1
Really helpful video format: .MP4 or .MOV
Most size: 120 seconds
Most dimension: 4GB
Most body price: 23-60fps
Ideas: Like Fb carousels, Instagram carousels allow you to showcase between two and ten pictures or movies in a single side-scrolling advert.
X (previously Twitter) video specs
X, previously generally known as Twitter, is understood for its real-time updates on all issues attention-grabbing.
No matter business you’re advertising and marketing for, you possibly can be sure you discover an viewers on Twitter. It’s also possible to make sure that your viewers needs to see video content material, which is why, after all, your Twitter video dimensions have to be correct.
Because it’s a mobile-first app, movies you shoot in your cellphone will add with correct Twitter video decision. However, in case you’re sending out content material out of your desktop, be sure you double-check the bitrate in opposition to Twitter’s detailed pointers.
X (aka Twitter) movies
Really helpful decision: 1280 by 720 (panorama), 720 by 1280 (portrait), 720 by 720 (sq.)
Twitter facet ratio for video: 16:9 (panorama and portrait), 1:1 (sq.)
Most file dimension: 512 MB
Really helpful video format: .Mp4 or .MOV
Most video size: 140 seconds
Most frames: 30 or 60 fps.
Character max: 280
Useful resource: Twitter Advertisements for Newcomers: The 2023 Information
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— Barack Obama (@BarackObama) August 15, 2023
TikTok video specs
TikTok, the short-form video platform that took the world by storm, generated practically 500 million USD in income within the first quarter of 2023. Entrepreneurs who know how one can work the app can skyrocket their model recognition and promote extra services or products.
TikTok makes it extremely straightforward (and type of addictive) to create and publish video content material. You possibly can take a look at the specs that you must know under and discover extra on TikTok for enterprise.
TikTok in-feed content material (natural)
Dimensions: 1080 by 1920
Really helpful facet ratio: 9:16
Most video dimension: 287 MB
Really helpful video codecs: .MP4 or .MOV
Most size: 10 minutes
Character max: 2,200
Useful resource: The right way to Make a TikTok Video: All the things You Have to Know
Ideas: Natural content material ranks on the For You Web page attributable to its recognition with viewers. Attempt to enhance your probability of rating by performing TikTok web optimization (don’t fear, it’s solely 5 straightforward steps).
@hootsuite discuss a temper kill 😑 #socialmediamanager #sociaediamarketing
TikTok in-feed content material (adverts)
Dimensions: 540 by 960, 640 by 640 or 960 by 540
Side ratio: 9:16, 1:1, or 16:9
Most video dimension: 500 MB
Accepted video codecs: .MP4, .MOV, .MPEG, .3GP, .and AVI
Accepted size: 5 – 60 seconds
Character restrict for advert description: 12-100
Useful resource: The right way to Make Nice TikTok Advertisements: The Full 2023 Information
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Snapchat video specs
In the event you’re attempting to succeed in a youthful crowd, attempt Snapchat. The disappearing-video app continues to be energetic with sure generations, and it’s well-optimized for video sharing.
Uncover extra on video adverts from Snapchat’s Enterprise Middle.
Snapchat single video
Really helpful decision: 1080 by 1920
Side ratio: 9:16
Most file dimension: 32MB
Accepted video codecs: .MP4 and .MOV.
Video size: between 3 and 10 seconds
Useful resource: Snapchat for Enterprise: The Final Advertising Information
Ideas: Snapchat is about sharing moments amongst mates and having enjoyable. Don’t deal with your natural Snapchat technique too severely; give your viewers a have a look at what goes on behind the scenes together with your model.
Snapchat long-form video advert
Really helpful decision: 1080 by 1920
Side ratio: 9:16 or 16:9
Most file dimension: 1GB
Accepted video codecs: .MP4 and .MOV.
Video size: 3 to 180 seconds
Ideas: The Snapchat long-form video advert is what customers see between Snap tales.
YouTube video specs
YouTube has lengthy been the video juggernaut of the web. And that’s precisely why that you must have your YouTube video decision and YouTube video sizes on level.
See extra of the ins and outs of YouTube video specs on the assistance web page, or seize your must-know specs under.
YouTube video participant
Really helpful resolutions: 426 by 240 (240p), 640 by 360 (360p), 854 by 480 (480p), 1280 by 720 (720p), 1920 by 1080 (1080p), 2560 by 1440 (1440p), and 3840 by 2160 (2160p)
Side ratio: 16:9 and 4:3 (YouTube provides pillarboxing if 4:3)
Most file dimension: 128GB (except it’s greater than 12 hours)
Most video size: 12 hours
Accepted video codecs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
Ideas: YouTube encourages its customers to add movies which might be “as near the unique, high-quality supply format as potential.” Movies ought to be uploaded of their native facet ratios and may by no means embrace letterboxing or pillarboxing bars since YouTube “routinely frames movies to make sure that they’re displayed appropriately, with out cropping or stretching, whatever the dimension of the video or participant.”
YouTube supplies a full record of advisable bitrates for YouTube uploads right here, and a full record of supported file codecs right here.
YouTube video adverts
There are 4 fundamental varieties of YouTube video adverts, and in addition to the size of the video, all of them share the identical specs because the YouTube video participant above.
Skippable video adverts: Most size of 12 hours, skippable after 5 seconds
Unskippable video adverts: Most size of 15 or 20 seconds (relying on area)
Bumper video adverts: Most size of 6 seconds
Mid-roll Video Advert: Performed mid-view, this advert solely seems in content material that’s longer than 8 minutes. Mid-rolls might be skipped after 30 seconds.
Useful resource: The Full Information to YouTube Advertisements for Entrepreneurs
YouTube Shorts specs
Really helpful resolutions: 240 by 426, 360 by 640, 480 by 854, 720 by 1280, 1080 by 1920, 1440 by 2560, and 2160 by 384
Side ratio: 9:16
Most video size: 60 seconds
Accepted video codecs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
YouTube music size: In the event you pull music from the YouTube library, it’s restricted to fifteen seconds.
Title character restrict: 100 characters
Useful resource: The right way to Make YouTube Shorts: All the things You Have to Know and The right way to Make Quick-Type Movies that Stand Out
LinkedIn video specs
LinkedIn movies acquire a mean of 3 times the engagement of text-based posts. When video content material is that efficient at participating an viewers, you might be positive the algorithm will reward it.
See LinkedIn’s official video specs right here.
Side ratio: 1:2.4 to 2.4:1
Most file dimension: 5GB
Video size: between 3 seconds and 10 minutes
Accepted video codecs: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM
Most frames: 10-60fps.
LinkedIn video adverts
Panorama video decision: 640 by 360 or 1920 by 1080
Panorama facet ratio: 16:9
Sq. video decision: 360 by 360 or 1920 by 1920
Sq. facet ratio: 1:1
Vertical video decision: 360 by 640 or 1080 by 1920
Vertical facet ratio: 9:16
Most file dimension for all resolutions is 200 MB
Really helpful video format: .MP4
Video size: 3 seconds to half-hour
Most frames: lower than 30fps
Pinterest video specs
When you’ve got a enterprise account on Pinterest, you possibly can add promoting movies. Since your pinning viewers is essentially heading to the platform to find new merchandise, they’re receptive to ads. And product-related movies are proving to be standard with not less than 1 / 4 of all web customers.
By the best way, if you wish to create movies with out having a enterprise account, you possibly can create Thought Pins, which characteristic video clips.
See Pinterest’s full spec sheets right here.
Side ratio: 1:1 (sq.) or 2:3, 4:5 or 9:16 (vertical)
Most width video required facet ratio: 1:1 (sq.) or 16.9 (widescreen)
Most file dimension: 2 GB
Video size: from 4 seconds to fifteen minutes
Accepted video codecs: .MP4 and .MOV.
Character title max: 100
Character description max: 500
Useful resource: Pinterest Advertisements: A Easy Information for 2023
Supply: Pinterest
Video sizes fluctuate relying on the social media platform in query. Remember to lookup the advisable dimension and backbone of your platform earlier than importing your video.
Essentially the most generally advisable minimal video bitrate is 5,000 kbps, however it is best to lookup your platform-specific advisable bitrate.
The perfect facet ratio for social media video varies based mostly on the platform’s necessities, however they’re typically 16:9, 4:3, and 1:1.
Ought to I take advantage of 4:5 or 9:16 for Instagram video?
Panorama facet ratio is 16:9, and vertical facet ratio is 4:5 for Instagram. Instagram additionally has a sq. facet ratio of 1:1. Which one you employ could rely in your content material, however many entrepreneurs have discovered success with the sq. facet ratio.
A 9:16 social media video dimension is often 1080 by 1920 pixels in decision.
The most well-liked video format for social media is both .MOV or .MP4.
The perfect size relies on the platform and your viewers’s consideration span, however we dive into the main points within the weblog How Lengthy Ought to a Social Media Video Be? Ideas for Each Community.
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