In the event you’re seeking to take your influencer advertising and marketing technique to the moon, Instagram journey influencers are your ticket. On this weblog, we’ll talk about why you must prioritize these creators in your technique, present some ideas and finest practices for working with them, and introduce you to a few of our favourite creators within the sport proper now. Let’s get into it.
Why Instagram journey influencers are an important a part of your technique
Instagram’s visible, engagement-friendly platform gives a strong house for journey influencers to captivate audiences and add worth to your program. Listed below are only a handful of explanation why partnering with them may help elevate your sport.
Instagram continues to be a social media powerhouse.
Even with the surging recognition of TikTok, Instagram continues to be very a lot a social media powerhouse. It’s the fourth most-used platform behind Fb, YouTube, and WhatsApp (TikTok is the sixth most-used) and continues to be the main social media app worldwide by way of whole downloads. Having a strong mixture of platforms in your influencer advertising and marketing technique is important—however IG ought to undoubtedly nonetheless be considered one of them.
Individuals spend a variety of time scrolling.
We’ve talked briefly about Instagram nonetheless being on the high of its sport within the social media panorama. However let’s put that into perspective relating to how a lot time folks spend with the app. A latest survey reveals practically 60% of individuals use Instagram each day. General, these IG customers spend greater than 50 minutes per day on the app. That’s about eight months of their lifetime! Clearly, with so many eyes lingering on the platform, there are many alternatives to get your merchandise the eye they deserve.
Journey influencers are a number of the most numerous creators on the market.
As a result of journey itself is such a multifaceted expertise, folks from varied backgrounds and ability units have discovered their place throughout the business. That provides manufacturers a chance for manufacturers to accomplice with creators from all walks of life, guaranteeing that illustration is obtainable for everybody. Finally, this range enriches the journey influencer house, providing a big selection of views and experiences for audiences to discover.
Journey influencers are extraordinarily influential.
Knowledgeable recommendation is all the time beneficial—particularly when touring someplace you’ve by no means been. That’s why a whopping 85% of individuals say they’ve regarded to journey influencers for suggestions whereas on a visit. Partnering with them is a good probability to get your merchandise within the fingers of vacationers or your online business listed on their itinerary.
You possibly can leverage in-app buying.
Instagram affords buying options, making it handy for influencers to advertise and promote travel-related merchandise instantly throughout the platform. This may result in a seamless conversion course of for followers considering buying.
Suggestions and finest practices for working with Instagram journey influencers
Prepared to start out working with Instagram journey influencers? Listed below are some ideas and finest practices to remember to get essentially the most out of every partnership:
Present ideas and hacks for widespread journey ache factors.
Journey could be a aggravating expertise—particularly touring overseas the place you don’t communicate the language. However influencers may help. Companion with them to showcase how your services can ease journey nervousness. Or they will simply share some basic ideas they’ve picked up on the street.
Go stay.
Companion with journey influencers for live-streamed adventures. This may embody stay Q&A periods, real-time journey updates, and behind-the-scenes glimpses of their journeys. Dwell broadcasts provide a extra intimate look into the creators’ content material and provide an unique viewing expertise that audiences received’t wish to miss.
Inform the native story.
Touring is one factor, however taking the time to get to know an space and communicate with the locals provides an entire new dimension to the content material. Encourage your influencers to go off the overwhelmed monitor and discover some hidden gems. Listening to the angle from the folks they encounter alongside the way in which is a pleasant bonus to the genuine content material you’re already getting from what your influencers are placing out.
Maintain a contest.
Holding a contest is a good way to construct engagement amongst your target market. Pull in your influencers and have them provide their followers a visit or some sort of product that may make their subsequent journey unforgettable. Getting into individuals who like, share, and touch upon the put up will bump up these engagement numbers and generate some buzz round your model.
Maintain sustainability high of thoughts.
Fashionable vacationers have grow to be much more acutely aware of their carbon footprint. In reality, a latest survey discovered that greater than half of journey shoppers suppose sustainability is essential to their journey choices, and about 60% would quite spend cash at companies that observe sustainable finest practices. With that in thoughts, encourage your influencers to let folks know the way they will journey extra carefully.
Create journey maps.
Have your influencer create a Google map of all their favourite locations they visited on their journey. Then, when the journey is over, have them share it with their viewers to allow them to observe of their footsteps alongside the entire journey. Having the map, together with a library of content material from the journey, will create a deeper connection to the journey and assist folks ease the stress of planning.
Diversify your creator combine.
There are execs and cons of influencers with totally different viewers sizes. Small influencers are likely to have a extra engaged, focused viewers however restricted attain. Bigger celeb influencers can skyrocket model consciousness with a single put up however don’t usually have the reference to their viewers as area of interest creators do.
That stated, it’s finest to have a mix of all sizes of journey influencers if the price range permits. For reference, right here is the way to categorize them:
- Nano influencers: 1,000 to 10,000 followers
- Micro influencers: 10,000 to 100,000 followers
- Macro influencers: 100,000 to 1 million followers
- Superstar influencers: 1 million+ followers
High Instagram journey influencers to observe proper now
High nano Instagram journey influencers
1. Nikki on Her Approach
Relatively than settling right into a “default life-style,” Nikki and her husband Colton determined to show life into an amazing journey. After saving for over a 12 months, they booked a one-way ticket and began touring the world. Now, they discover every kind of wonderful locations, eat unbelievable meals, and doc the complete journey.
2. Maryhia Layla
Maryhia is aware of the way to get essentially the most out of life and teaches her followers the way to do the identical. Whether or not it’s journey inspiration or on a regular basis inspiration, this Atlanta-based creator all the time has somewhat one thing that can assist you benefit from day by day.
3. Eric Garced
Eric is an actual property investor and journey host at City Flight Collective—an organization that creates areas for city vacationers to attach by world occasions and journeys. Comply with Eric to get impressed in your subsequent journey, and even let him plan it for you.
4. Maddie Parrish
Maddie is a registered nurse and prolific traveler. She not too long ago gave start to a child woman, who’s now her high journey companion.
5. Dan Diveny Jr
Dan is a soccer coach {and professional} journey and life-style creator. If you’d like a wholesome mixture of journey and soccer, Dan is the proper observe for you.
High micro Instagram journey influencers
1. Julia Carter
Julia is an inside medication physician who hits the street at any time when she will get the prospect. In sharing her journey by life and training, she hopes to encourage those that might have it most, inspire those that might have a push, and educate those that might have somewhat steering.
2. Beto Aceves
Beto Aceves is a journey influencer all the time searching for the following good time. All the time the lifetime of the celebration, Beto evokes his followers to make in every single place they go a time to recollect.
3. Adam Lovick
Adam Lovick is a journey correspondent and founding father of First Class Jerk. In the event you want some luxurious journey inspiration, Adam is your man. He additionally produces loads of entertaining man-on-the-street content material and enjoyable clips from his touring adventures.
4. Siham
Siham is a Swedish vogue and journey influencer. Comply with her on her adventures from Tokyo to Qatar and in every single place in between as she showcases a number of the most lovely journey locations the world has to supply.
5. Nicholas Kusnir
Nicholas is a journey influencer, foodie, and web jokester. It is a man who doesn’t take himself too severely and his viewers loves him for it. Give him a observe in case you’re searching for a down-to-earth tackle the journey influencer life-style.
High macro Instagram journey influencers
1. Semaj the Poet
Semaj is a content material creator from the San Francisco Bay Space, specializing in life-style, health, vogue, journey, and cooking content material. He prides himself in delivering tremendous entertaining however high-quality video content material that retains audiences coming again for extra. He has labored with numerous main manufacturers, similar to Champs Sports activities, GotMilk, Stacy Adams, BloqUV, and Problem Butter, simply to call a number of.
2. Adriana Maria
Adriana Maria focuses on “gradual journey.” She believes that taking sufficient time to really expertise a spot is one of the best ways to attach with its tradition and respect all it has to supply. On her web page, you’ll discover journey guides, outfit inspiration, and loads of different content material to encourage you to discover the world in your personal distinctive approach.
3. Katie Scollan
Katie Scollan’s Instagram grid is awash with vibrant colours from world wide. The London-based creator travels to unique areas the world over, mingling with native folks (and generally wildlife) alongside the way in which.
4. Eric Sierra
Eric is a thrill-seeking content material creator whose important focus is creating journey and life-style content material the place he can promote wholesome, enjoyable, and adventurous actions. He enjoys working with manufacturers that permit him to attach with audiences that share comparable values to his. His general objective is to encourage folks to get out of their consolation zone and discover the world.
5. Meghan O’Rourke
Just a few years in the past, Meghan dropped the whole lot, give up her job, and went to journey the world in hopes of discovering herself. Quick-forward to as we speak, and he or she’s nonetheless at it. Besides now Meghan has turned her wanderlust right into a full-time profession. Give her a observe to see how she companions with varied manufacturers and tourism boards, creating content material from areas worldwide.
High celeb Instagram journey influencers
1. Murad and Nataly Osmann
Murad Osmann and Nataly Osmann, a husband-and-wife duo, are Russian-born journey influencers and photographers recognized for his or her iconic “observe me to” pictures collection. They gained worldwide fame for his or her visually gorgeous and romantic journey images, which function Nataly main Murad by the hand into breathtaking locations world wide.
2. Lauren Bullen
Lauren Bullen, often known as gypsea_lust, has a ardour for journey and storytelling. As a self-taught photographer, Lauren has honed her abilities over time and now companions with manufacturers that ship her all around the world. She’s nice inspiration for any manufacturers seeking to discover ways to incorporate influencers into all various kinds of journey content material.
3. Jack Morris
Jack Morris is a world traveler and serial entrepreneur. From the mountains to the coast, Jack all the time lives his life with the utmost type. You by no means know the place the globetrotter will find yourself subsequent—and the way he may get there.
4. Chris Burkard
Chris Burkard is a photographer, speaker, and filmmaker. He travels the world capturing gorgeous landscapes and introducing his viewers to locations they’ve most likely by no means heard of. Give him a observe for a number of the most gorgeous nature pictures you’ll see on Instagram sprinkled with some instructional tidbits.
5. Sjana Elise
Sjana is an Australian dwelling in Hawaii, however travels the world at any time when she will get the prospect. Along with being a massively widespread content material creator, Sjana is a yoga and motion trainer who evokes all of her followers to stay their very own journeys. Whereas some journey influencer content material is strictly aspirational, Sjana embodies the “on a regular basis” particular person and embraces the truth that life received’t all the time be excellent.
Key takeaway: Instagram journey influencers have the flexibility you must take your technique to the following degree.
Instagram journey influencers are a flexible bunch. With tens of millions of creators all with numerous backgrounds and ability units, all manufacturers can and may discover worth in prioritizing them as a significant a part of their technique. As you progress ahead, do your due diligence to search out those that align completely together with your mission. Doing so will set the muse for a long-fruitful partnership for years to return.
Steadily Requested Questions
