Sheridan Advertising & Consulting is a boutique companion company serving to manufacturers develop by way of energetic affiliate administration and facilitating relationships with an eclectic group of top-notch publishers. Learn alongside as proprietor and founder Devin Sheridan shares the small print about his new firm.
Q: Are you able to give us a high-level overview of Sheridan Advertising & Consulting?
A: After 10 years within the affiliate and companion advertising house I just lately determined to launch my very own company. My aim with Sheridan Advertising & Consulting is to proceed doing what I do finest — connecting advertisers and publishers and fostering significant, mutually helpful partnerships. We match our method to our shoppers, satisfaction ourselves on white glove service and constructing long-term, lasting relationships.
Q: What are the highest methods you promote manufacturers?
A: We consider that one dimension doesn’t match all in the case of model promotion. We satisfaction ourselves on tailoring our promotional strategies to enrich a model’s current advertising channels, making certain incremental development. We work with extremely curated companions throughout the advertising spectrum together with programmatic show, rewarded site visitors, electronic mail advertising, curated content material creation, card linking, affinity advertising, CTV, retargeting/on-page abandonment, and extra.
Q: What’s the whole attain of your viewers?
A: Whereas the precise quantity can fluctuate relying on the mission, our in depth community of publishers and companions permits us to faucet into an viewers of tens of millions throughout numerous platforms and verticals.
Q: Which verticals carry out the perfect along with your firm?
A: Whereas we love working with shoppers throughout many verticals, we have now probably the most expertise in way of life merchandise and apps, well being and wellness, insurance coverage, and B2B.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: We’re a brand new company — simply launched in August — however already we have now helped drive over 5,000 sign-ups for a big membership group’s rewards program and helped a well being meals model drive over 2,000 signal ups for his or her recipe e-newsletter.
Q: What’s one thing distinctive about Sheridan Advertising & Consulting?
A: What actually units Sheridan Advertising & Consulting aside is our dedication to fostering genuine, significant partnerships. Our aim is to domesticate relationships which can be each worthwhile and sustainable, making certain long-term success for each advertisers and publishers.
Q: Any business tendencies or insights to share with manufacturers?
A: One noticeable pattern is the diversification of internet online affiliate marketing channels. Gone are the times when internet online affiliate marketing solely revolved round blogs and coupon websites. Increasingly manufacturers are increasing their affiliate methods to incorporate partnerships with content material creators, CTV/OTT, podcasts, and on-page optimization companions. This diversification permits manufacturers to succeed in audiences in additional natural and genuine methods, resulting in elevated belief and stronger buyer relationships.
TUNE clients can request an introduction to Sheridan Advertising & Consulting instantly within the TUNE platform.
Creator
Tie Davidson is a seasoned veteran within the Affiliate Advertising house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business data and experience with manufacturers, businesses, and media companions, whereas offering training and assist for his or her program recruitment efforts. Tie presently resides in NYC, and spends his spare time as a neighborhood meals influencer and life coach.
