Sam McKenna is the founding father of SamSalesConsulting, earlier to that she spent 6 years at On24 ending up as their VP of Enterprise Gross sales, She then jumped over to LinkedIn as their Head of Enterprise Gross sales. Sam can be an advisor for prime progress firms. She now leads an all girls staff of 11, has over 180 purchasers, a number of million {dollars} in income, all below 4 years.
What you’ll be taught
- Realizing when to outsource expertise as a founder
- Utilizing strategic hooks to seize engagement on social
- The facility of darkish social and leveraging it to extend impressions
- Learn how to monetize your social presence
- Studying to scale belongings you do nicely successfully
- Learn how to successfully implement the “present me me” framework in gross sales
Highlights
(3:40) Why constructing your digital footprint is extra necessary than ever for founders
(8:30) Learn how to carve out time for thought management all through busy instances
(13:00) Methods from Sam’s playbook that individuals ought to implement when constructing their social
(20:00) Excessive impression methods that Sam used to excel all through her gross sales profession
(26:00) Strolling the road between doing what works for you vs following playbooks given by your leaders
(29:00) A framework for “present me me” in Gross sales
(33:42) Scorching take: Shorter e-mails usually are not the way in which to earn your ICP’s time
(35:51) Learn how to efficiently rent for key roles
(40:30) Scorching take: Chilly calling isn’t the way in which to method your ICP anymore
(44:10) Learn how to leverage information to prospect effectively
Quotes
“It’s good to ensure that you’re hiring somebody that actually has the thoughts share experience of the platform.”
“I assumed that If I might scale no matter we’re doing very well, present me me, I guess we might kill it.”
“Relying on the setting that you just’re in, when you’ve got wiggle room to attempt new issues out, give it a shot.”
Hyperlinks and Sources
Sam’s LinkedIn: https://www.linkedin.com/in/samsalesli/
SamSalesConsulting: https://www.samsalesconsulting.com
LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/programs/linkedin-influencer-playbook
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
