The introduction of Coca-Cola’s “Actual Magic” advertising platform two years in the past has helped the model have a good time the sudden moments that elevate on a regular basis life.
And like so many different manufacturers, the beverage big has extra lately turned to generative AI to bolster “Actual Magic” by means of revolutionary design and distinctive experiences, all whereas harnessing the holy grail of promoting: first-party information.
With fast-paced adoption of GenAI, the 130-year-old model has rolled out its first AI-created restricted version taste, Y3000 Zero Sugar, by means of the Coca-Cola Creations platform.
Coca-Cola Creations, developed not lengthy after the “Actual Magic” platform, designs merchandise meant to attraction to youthful shoppers by means of exterior collaborations.
