Simply when the advert business appeared to have discovered a uncommon champion within the higher echelons of a giant firm, whoosh! They’re gone.
Promoting Affiliation president Alessandra Bellini (beneath), chief buyer officer of Tesco, is on her method, to be succeeded at Tesco by chief business officer Ashwin Prasad, who takes on each roles.
Prasad, who started at Mars, is clearly a rising star within the firm however one doubts that customer-friendly advertising and marketing is high of his agenda. Like the remainder of Tesco’s administration it will likely be all about doubling down on worth – principally through Clubcard – and conserving the Metropolis happy. Alarm bells could also be ringing at company BBH which has delivered one of many few constant retail advert campaigns of latest years, ‘Meals Love Tales.’
Bellini says: “My Tesco journey has been intense, difficult and a variety of enjoyable. I’m proud that we’ve delivered a profitable turnaround and development technique, however after practically seven years it’s time to refresh and tackle one thing new.”
Good luck to her. Nevertheless it’s one other blow for adland’s waning (presumably waned) entry to the massive shopper C-suite.
