WPP has emerged victorious from a 9 month pitch for Nestle’s pan European media account, which was additionally contested by Interpublic, Publicis Groupe and Dentsu. A brand new bespoke WPP company referred to as OpenMind will deal with the account.
Nestle overtly states that “That is a part of a transfer to rework and enhance the effectiveness and effectivity of Nestlé’s advertising and marketing investments,” but it surely’s nonetheless an enormous prize.
The Swiss multinational operates in 47 markets throughout Europe, its second largest market after the US. It spends round £5.5 billion on advertising and marketing and promoting for its 2,000 international manufacturers which embody Package Kat, Nespresso, Nescafé, Häagen-Dazs, Lion Bars and pet meals Felix and Purina.
The Nestlé assertion additionally mentioned: “Customers as we speak need entry to items and companies their method, no matter channel. They care about sustainability and well being. And so they anticipate manufacturers to supply personalised options in actual time. That’s the reason we’ve got chosen a single media company to rework our advertising and marketing communication in Europe, driving client consideration, relevance and progress.”
Josh Krichefski, CEO of GroupM UK and EMEA, mentioned: “We’re thrilled that Nestlé has chosen OpenMind by WPP to assist ship its transformation in Europe. Our method brings collectively digital-first expertise with superior information and analytics to drive innovation for Nestlé, all related by means of a single, unified working system, that can act as a catalyst for Nestlé’s progress within the area.”
