All of us know that elegant feeling when all of your onerous work meets outcomes, proper? Effectively, that’s exactly how our groups at MoEngage have been feeling for the previous few weeks!
After weeks of brainstorming, studying, unlearning, relearning, and every little thing in between, we launched a model new web site expertise for you final week. In case you didn’t discover it already, test it out right here: Introducing an all-new, bolder, extra interactive and fascinating expertise! 🤩
Moreover, after all, we labored on nifty new options that will help you take your buyer engagement efforts a notch increased. Right here’s every little thing new:
- Actionable Analytics on Behaviour
- World Filters on Customized Dashboards
- New management sort ‘Wait’ in Flows
- Monitor clicks on WhatsApp Campaigns
- Extra methods to schedule Periodic Campaigns
- Content material APIs for Push and SMS
Introducing Actionable Analytics on Behaviour
Understanding your buyer’s conduct deeply and conserving monitor of the brand new tendencies is paramount to delivering a pleasant engagement expertise. However gathering insights alone isn’t ample; taking motion on these insights immediately is equally vital.
That’s why we’ve launched Actionable Analytics on Conduct to allow you to shortly act on essential insights on the Conduct web page. This lets you take motion on insights with only a click on, whether or not to arrange a marketing campaign or put it aside as a section.
World Filters on Customized Dashboards are Right here
Dashboards are an efficient instrument to gauge the efficiency of your engagement efforts. That’s the place our Customized Dashboards come in useful, and you’ve got been utilizing all of them alongside. What if we informed you that it’s now even simpler to configure dashboards to trace the related metrics?
We’re excited to introduce World Filters on Customized Dashboards! This new characteristic lets you configure and apply related filters on a complete customized dashboard with only a click on. Thus, you’ll be able to implement the “date vary” and “target market” filters on all charts on the dashboard without delay.
Study extra about it right here.
New Management Sort ‘Wait’ Added in Flows
We’ve added one other management sort in Flows: ‘Wait’ until/for. It will assist you to configure the length for which the consumer will wait at a particular stage within the movement earlier than taking the subsequent motion.
For instance, to keep away from sending notifications at odd hours of the day, ensure that the motion campaigns in flows are despatched throughout the engagement hours, like 9 AM to five PM on weekdays solely.
Examine this replace right here.
Monitor Clicks on WhatsApp Campaigns
Now you’ll be able to monitor and measure the efficiency of all of the clicks in your WhatsApp campaigns, equivalent to:
- Clicks on every hyperlink inside WhatsApp messages
- Efficiency of Fast Replies which were included as a part of your campaigns
- Clicks on the CTAs that navigate your clients to your web site/app to do the specified motion
You possibly can leverage these stats to enhance your conversions additional on WhatsApp. Discover this characteristic right here.
Extra Methods to Schedule Periodic Campaigns
We’ve now added extra flexibility to periodic campaigns! With the improved periodic marketing campaign scheduler, you’ll be able to periodically run campaigns on any day and repeat them on a day, week, or month of your selection.
Not simply that, it’s also possible to edit your campaigns’ ship time based mostly on their efficiency. For instance, you may have a marketing campaign with a suggestion working each seven days, however you’ve observed that this might have extra impression if despatched on Fridays. Now you can edit the marketing campaign to exit each Friday.
Content material APIs are Now Obtainable for Push and SMS
We have now enabled Dynamic Content material APIs for you within the Push and SMS channels as properly. These APIs assist you to create personalised campaigns by fetching the personalization information on the ship time. Be it product suggestions, personalised presents, or extra.
So begin sending personalised, related, and well timed Push Notifications or SMSes confirmed to have significantly better engagement and conversion charges as in opposition to any generic campaigns. Study extra right here.
When you’d wish to know extra about these options or need to get began utilizing them, drop us a notice at [email protected] And should you’re new to MoEngage, schedule a customized walkthrough of our platform.
