Huge Speak From Small LEGO – Toy Firm CEO Tops the Nordic Chief Speaker Index

September 22, 2023

3

André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich, an AI-powered platform used for the Nordic Leader Speaker Index — André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich, an AI-powered platform used for the Nordic Chief Speaker Index

The AI evaluation regarded into ten Nordic firm leaders’ talking expertise, assessing six elements to measure the speaker’s impactfulness. The leaders analyzed characterize probably the most helpful manufacturers from the Nordics. LEGO Group CEO Niels B. Christiansen tops the listing, adopted by H&M CEO Helena Helmersson, and Telia CEO Allison Kirkby. Finnish large Nokia locations tenth.

HELSINKI, Finland (September twenty first, 2023) The primary ever Nordic Chief Speaker Index has been printed, rating ten leaders of Nordic corporations based mostly on the impactfulness of their talking expertise. The evaluation was executed utilizing MySpeaker Rhetorich, a brand new AI-powered platform developed for assessing talking influence. The AI generates a rating based mostly on the six drivers of impactful talking: credibility, likability, authenticity, presence, persuasion, and storytelling. The drivers are based mostly on deep studying algorithms.

Out of the ten leaders, the Danish LEGO Group’s CEO Niels B. Christiansen comes out on prime, scoring the best in 4 out of six drivers: credibility, likeability, persuasiveness, and authenticity.

“It’s attention-grabbing to expertise that toy manufacturers like LEGO and Barbie are boosting their model worth via distinctive advertising communications and reaching a stronger place within the minds of their audiences,” says internationally awarded branding and advertising skilled Eka Ruola from Nitro Group.

“As one of many smallest corporations by market cap within the prime ten Nordic manufacturers, Christiansen has clearly contributed to LEGO’s model worth together with his efficient verbal communication skill. His mixture of talking expertise is uncommon with prime scores in 4 of the drivers of impactful talking. If a frontrunner is perceived as each credible and likable, his effectiveness within the CEO position receives a considerable enhance,” says André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich.

Christiansen is adopted by H&M’s CEO Helena Helmersson whose storytelling expertise are the best on the listing. Of all of the drivers of impactful speech, storytelling is an important one for companies which are brand-driven.

“The flexibility to provide so-called ‘company converse’ within the type of anecdotes, instances or different compelling narratives is vital in driving curiosity and engagement of all stakeholders,” factors out Maria Krajewska-Olkkonen, COO of MySpeaker Rhetorich.

The third most impactful speaker is Allison Kirkby, the British CEO of Swedish teleoperator firm Telia. Her presence was one of the best out of the leaders analyzed, with the wonderful eye contact and facial expressions.

“I’m additionally completely happy to see feminine leaders in second and third place. Presence can be a key ingredient for capturing the curiosity of shoppers, reporters and buyers,” says Krajewska-Olkkonen.

Having a extremely impactful speaker in a management place, who is ready to talk imaginative and prescient, mission and the core enterprise of the corporate to totally different audiences, will increase model worth.

“The drivers of impactful talking – which we name the Huge Six – are actually the constructing blocks for uplifting management that will get all stakeholders excited to affix the journey the corporate is on. Ultimately, this may affect the underside line and the monetary worth of the corporate. For instance, Sara Blakely, the founding father of SPANX and a widely known keynote speaker and highly effective storyteller, offered her majority stake within the firm for greater than a billion {dollars},” says Chaker.

Audio system that aren’t as impactful as the highest three sometimes have decrease scores in storytelling and presence.

“Normally, storytelling is difficult for know-how corporations within the Nordics. Everybody within the prime ten is a extremely expert speaker, but it surely’s attention-grabbing to notice how the 2 prime positions go to a toy and trend firm whereas the know-how corporations are behind them,” feedback Chaker.