September is Starvation Motion Month, and Navy Federal Credit score Union with company MRM launched No Plate Left Behind, an AR-driven marketing campaign to lift donations for Feeding America to fight starvation within the navy group.
From now till Oct. 31, No Plate Left Behind will permit individuals to scan a QR code on printed supplies and digital indicators at Navy Federal department places to activate an AR expertise that locations a digital meals tray within the atmosphere in entrance of them. Folks can faucet every part on the tray to fill it with a meals merchandise of their selection.
After filling the digital tray, persons are inspired to donate $5 or extra, with every $5 donation offering 50 meals to these in want. Navy Federal stated 100% of the proceeds from this marketing campaign “might be distributed throughout numerous meals financial institution places throughout the U.S. with massive navy populations.”
As of this writing, greater than 356,000 meals have been donated.
“We’re at all times on the lookout for methods to enhance the lives of our members. That goes past what we will provide as Navy Federal, however what we will provide as individuals,” stated Pam Piligian, CMO at Navy Federal Credit score Union. “That’s why it was so necessary to search out an equally dedicated companion like Feeding America to assist amplify our efforts to deal with the navy starvation disaster that’s impacting the communities we serve.”
Whereas the augmented actuality expertise is accessible by way of cell gadgets, a digital model of the digital meals tray might be crammed (and donations might be made) on desktop by visiting the No Plate Left Behind web site.
“We wish to say that sensible expertise could make the inconceivable attainable. We are able to leverage knowledge and expertise to make the world a greater, extra related place—and there’s no higher instance of that than No Plate Left Behind,” stated Jeff Cruz, chief artistic officer at MRM Detroit. “Meals insecurity is a human downside, and we’re utilizing AR to assist make actual, significant connections with different people to assist resolve it.”
