Häagen-Dazs. Skinny Cow. Edy’s. Drumstick.
If you happen to’re a fan of ice cream, there’s a good likelihood you’ve heard of not less than one in all these manufacturers. Since 1928, Dreyer’s Grand Ice Cream has been within the enterprise of placing smiles on folks’s faces with ice cream, and in keeping with Elizabell Rivera Marquez, CMO of Dreyer’s Grand Ice Cream, there’s an ice cream for everybody.
In a latest dialog, Rivera Marquez shared her ardour for meals, which began together with her first job out of highschool, and her journey from Nestle intern to CMO of one of many oldest and most recognizable names in ice cream.
Hearken to this week’s episode to listen to how Rivera Marquez and Dreyer’s Grand Ice Cream ship the perfect product attainable and constructing manufacturers shoppers love by having the identical goals throughout the C-suite, how she dealt with repositioning the model throughout the pandemic, and rather more.
Stream the brand new episode under, subscribe on Apple Podcasts, or discover it on Spotify.
Attain the correct audiences in the correct moments with Amazon Adverts. With a variety of owned channels and artistic advert codecs, Amazon Adverts helps manufacturers seamlessly ship revolutionary, immersive advert experiences for model advertising and marketing, efficiency and all the things in between. From streaming to buying to gaming and past, join with shoppers within the locations they like to be. Study extra.
