King’s Sweet Crush—one of the crucial common cellular video games on this planet—brings the match-three puzzles past cellphone screens for its newest marketing campaign.
A sequence of adverts by company Bartle Bogle Hegarty London depicts what gamers love about Sweet Crush via using sensible results, accompanied by vibrant colours and outsized candy props.
“These movies are all about immersion,” BBH artistic director Adam Newby instructed Adweek. “Combining as many in-camera results as doable with a fanatical deal with sweet texture in publish helped us make you are feeling such as you’re in these wonderful sweet worlds.”
A spot titled “Whoosh” reveals beachgoers sitting on the sand and enjoying the sport at sundown earlier than traces of sweet propel them into the clouds. Together with the sensible lighting and wind results, it has an acrobat backflip via the sky.
“Spin” portrays a girl enjoying the sport whereas ready for her meals at a restaurant, solely to be flipped the wrong way up because the sweet tiles seem on the ceiling and drop down on different patrons.
“Float,” which might be launched in November, follows a participant utilizing the sport to chill out in mattress and drifting off right into a glowing dream realm stuffed with large candies.
“The movies converse to totally different causes individuals play Sweet Crush, and variations on these movies might be used to advertise in-game seasons,” Newby stated. “Past driving individuals to become involved with these occasions, the movies goal to remind lapsed gamers why they love Sweet Crush a lot.”
The preliminary thought and script for the marketing campaign had been developed by Sweet Crush’s former company, No Drawback, with BBH London dealing with the ultimate script improvement, artistic execution and manufacturing. The company labored with King’s in-house staff to compose audio tracks for every spot that use sounds from the sport and match with the themes.
The marketing campaign will run for the subsequent 12 months.
