International produce firm Fyffes Worldwide, finest recognized for bananas, has appointed London company Impero to deal with technique and artistic. Impero pitched in opposition to three different businesses.
The company’s remit will cowl Western Europe and North America.
Fyffes CMO Adriano Di Dia says: “We had been searching for a strategic companion that understands the challenges in disrupting a commodity trade, a scenario which we face within the class as a complete. We selected to work with Impero as they know how you can leverage insights and translate them right into a compelling proposition, succinctly demonstrated of their strategic pondering and artistic ambition.
“We had been impressed with their starvation to create excellent work and their confirmed observe report in having labored efficiently with manufacturers with related challenges.”
Impero founder and CEO Michael Scantlebury says: “We’re delighted to have been appointed to work with Fyffes Worldwide SA. At Impero we pleasure ourselves in elevating manufacturers by giving them a brand new perspective that resonates with customers and drives engagement.”
