Caught in a rut… making an attempt to think about LinkedIn submit concepts?
It’s time to submit on LinkedIn, however all you possibly can take into consideration is the humorous cat video you noticed earlier at present.
Time ticks by as you stare at your empty display.
Sound acquainted?
Discovering issues to submit on LinkedIn takes numerous work. That’s most likely why so many individuals fail to determine common posting schedules (which kills their LinkedIn success).
Right here’s the excellent news: You may succeed on LinkedIn by counting on some tried-and-true LinkedIn submit concepts.
On this article, we’ll provide help to crush your author’s block as soon as and for all with 24 submit concepts that you should use to create a implausible submit EVERY single time.
We’ll cowl:
24 LinkedIn submit concepts to demolish author’s block
Selection is among the keys to success on LinkedIn (we’ll discuss some extra about this later), so 5 or 6 concepts simply received’t reduce it. Folks will begin to get tired of your web page, and your engagement will lower.
That you must use numerous submit concepts, visuals, and tones to entry all of the engagement attainable.
That’s why we’re going to provide you 24 superb concepts. Biking by every of those will hold your web page recent and fascinating (nevertheless it’ll additionally prevent time fascinated with what to submit).
1. Flip your podcasts into brief clips
You probably have a podcast, you possibly can simply create brief clips and add them to LinkedIn.
The best manner to do that is to cut every episode into particular person ideas. In different phrases, every video ought to cowl precisely one thought, making it brief and simple to digest.
This manner, you possibly can share your experience in bite-sized chunks with out overwhelming your viewers with an prolonged episode.
Persons are a lot much less prone to watch lengthy movies, so brief clips just like the 15-second video above are essential to success.
Professional Tip: Attempt to hold your clips lower than 2 minutes in order for you most individuals to observe your clip all through.
2. Repurpose content material from different social media channels
You probably have a submit that obtained numerous engagement on Twitter, Instagram, or Fb, why waste a superb submit? You may repurpose it on LinkedIn!
If it labored on Fb, it’ll most certainly work on LinkedIn, too.
Nevertheless, be sure to optimize the submit on your LinkedIn viewers. For instance, most LinkedIn communities revolve round a shared career, so it is best to typically deal with your viewers like colleagues as an alternative of consumers.
A technique that folks repurpose social media content material is by sharing a picture of a tweet, as proven under. Nevertheless, sharing a screenshot of a submit from one other social media isn’t the one manner to do that.
Additionally, be sure you observe these optimization suggestions when repurposing content material for LinkedIn:
- Attempt to make your movies with sq. 1:1 dimensions
- Do not simply copy and paste textual content — reformat it for LinkedIn: Do not forget that the primary 5-lines are your hook for textual content posts and the primary 3 traces are your hook for posts with pictures and movies.
- Do not add hyperlinks to your submit, it’s going to kill your attain. Attempt to submit the content material that you just’re linking to natively on LinkedIn (so if it is a weblog, attempt to make a LinkedIn submit with the identical info. Nevertheless, if it is advisable add a hyperlink, add it within the feedback.
Get inventive in the way you share these posts, and also you’ll be rewarded with larger ranges of engagement.
3. Flip a weblog submit into a brief textual content submit
You most likely have some fairly candy weblog posts mendacity round.
Attempt repurposing these weblog posts into a number of brief posts to avoid wasting time on consistently creating new content material. As with the podcasts talked about above, you wish to hold these snippets brief and fascinating.
Then, every time you’re able to submit, you possibly can choose a snippet of your weblog submit, restructure it to be LinkedIn-friendly, and submit it.
In order for you these posts to do effectively, add a picture, a few hashtags, and a name to motion to encourage engagement.
For instance, discover how the submit above shares an attractive snippet after which makes use of a name to motion to push folks to the total submit on their web site.
4. Use AI to show a weblog submit right into a video script
Lots of your weblog posts would do nice as a video script with only a little bit of tweaking.
Many AI instruments can remodel your posts into partaking video scripts in minutes. The most well-liked proper now’s ChatGPT.
Changing written posts into video will provide help to attain a broader viewers that prefers video content material over textual content. It additionally catches folks’s eye higher as they scroll by their feeds.
5. Share user-generated content material
Your followers like to see themselves in your web page.
And I imply, they REALLY find it irresistible. Followers who work together with user-generated content material (UGC) ultimately are 100.6% extra prone to convert.
To accumulate UGC, encourage your viewers to create content material associated to your model and repost it on LinkedIn.
Examples of UGC embody:
- Buyer critiques
- Buyer tales involving your product/service
- Movies of consumers utilizing your product/service
- A private suggestion from certainly one of your clients
For instance, the video under is of a buyer singing the praises of this product. The corporate shared it on its web page and bought free content material and promotion. It’s a win-win!
At all times credit score the content material proprietor and ask permission earlier than reposting it.
6. Interview {industry} leaders, then flip it into a number of brief movies
Interviewing {industry} leaders supplies a number of worthwhile advantages:
- It offers you nice perception into your {industry}, enhancing you as a businessperson.
- It supplies worthwhile content material on your viewers.
- It is a networking alternative to draw the {industry} chief’s viewers.
Take every key level from every interview and switch it into a brief video for LinkedIn.
Hold these clips brief, partaking, and informative, as with the podcasts.
7. Submit person critiques
95% of individuals select to learn critiques earlier than shopping for one thing on-line. In different phrases, critiques are IMPORTANT for your small business.
Posting person critiques reveals that actual folks like and belief your model. It reveals that you don’t have anything to cover, which will increase buyer belief in your model.
To show these critiques into LinkedIn content material, spotlight optimistic critiques and thank the reviewer for his or her assist. Then, you possibly can add a CTA that tells your viewers to take the identical motion your completely satisfied buyer did.
8. Submit about new merchandise/providers
You probably have a brand new services or products, LinkedIn could be a nice platform to announce it.
These posts don’t need to be complicated. Merely share probably the most vital options, advantages, and promoting factors to pique your viewers’s curiosity.
For instance, have a look at the submit under, which shares some key details about his forthcoming e-book and a hyperlink to the acquisition web page (a name to motion to enhance engagement and conversion).
You may even make a posting sequence to construct hype earlier than, throughout, and after the launch!
9. Submit about offers and reductions
Who doesn’t love to economize?
You should utilize your viewers’s want to avoid wasting money by posting about your gross sales, reductions, or limited-time gives.
Nevertheless, all the time let your viewers know the way they’ll take benefit.
In any other case, your submit most likely received’t flip your viewers into clients!
For instance, have a look at this submit that shares details about a deal they’re working after which offers a hyperlink so viewers can instantly jump over to the gross sales web page and buy.
If you wish to kill 2 birds with 1 stone, you can even ask your viewers to remark for a promo code. This can enhance your engagement and attain!
10. Share a group occasion
When you’re collaborating in or internet hosting a group occasion, share it on LinkedIn!
Doing so reveals that you just’re not solely concerned within the dialogue surrounding your area of interest but additionally that you just care in regards to the others who’re concerned in your group.
Have a look at the submit under that goals to assemble folks for an academic dialogue about managerial practices.
There are additionally many different sorts of group occasions
- In-person occasions (conferences, informal get-togethers, professional talks)
- On-line occasions just like the LinkedIn Stay Present proven above
- Chat rooms, boards, or Discord servers
11. Touch upon {industry} information
There are ALWAYS issues occurring in your {industry}. When you don’t submit about it, your rivals will.
Commenting on {industry} information reveals that you just hold updated with the newest tendencies, nevertheless it additionally offers you the possibility to place your self as a frontrunner in your group.
However how do you retain up with {industry} information? Top-of-the-line methods to do that is to make use of Submit Planner’s Content material Streams. Submit Planner is a LinkedIn device that helps you uncover content material and plan your LinkedIn content material schedule.
Content material Streams collect posts from authoritative sources in your {industry} and current them for straightforward posting.
All you must do is choose an thrilling piece of stories out of your area of interest, make a submit about it, after which let Submit Planner mechanically share it to your LinkedIn with its scheduling device.
12. Share a humorous meme associated to your {industry}
Though LinkedIn is an expert community, humor can go a good distance towards establishing your model along with your followers.
Sharing a humorous meme or cartoon associated to your {industry} showcases your model’s persona and helps construct rapport along with your viewers.
Attempt to not turn into a meme web page. As a substitute, stability your lighthearted posts with the high-value posts which can be a part of your content material technique.
You should utilize Submit Planner’s Buckets to prepare your humorous and severe content material.
All you must do is make a “Bucket” for each sorts of posts and assign it to a day of the week.
Then, while you create a brand new submit, you possibly can assign it to a bucket, which can hold your content material plan organized!
For instance, you possibly can set memes to solely submit on Fridays, whereas severe posts are Monday-Thursday.
13. Share a quote from a widely known supply
Quoting a widely known creator or thought chief is an effective way to perform a number of key objectives:
- Enhance the credibility of your submit
- Catch your viewers’s consideration
- Add authority to your model/web page
Earlier than you submit, make sure the quote is related to your content material and can resonate along with your viewers — don’t simply submit a quote for the protected of posting a quote.
14. Write about cutting-edge tendencies in your discipline
Your viewers follows you as a result of they imagine you’ve gotten data or expertise to supply.
Sharing your data about rising tendencies in your discipline may also help solidify that place and show to your viewers that you realize what you’re speaking about.
As soon as once more, Submit Planner’s Content material Streams are good for locating new tendencies and developments in your {industry}. You should utilize the “Most Latest” tab to search out out what’s occurring in your area of interest, then share these insights along with your followers.
15. Refresh an previous submit for a brand new perspective
Do you’ve gotten any previous posts that carried out effectively on LinkedIn?
In the event that they did effectively as soon as, they most likely have the potential to do effectively once more.
Evaluation your previous posts and see if you happen to can replace them with new insights or info.
It is a nice option to hold your content material recent and related. It additionally saves a ton of time as a result of you possibly can reuse the majority of a submit and solely change small parts to maintain it up to date.
For instance, this poster would possibly be capable of reuse this actual property submit and simply change the picture. Since nothing within the submit is dated, it doesn’t require a lot updating.
With Submit Planner’s recycle function, you possibly can put your highest-performing posts again into your content material rotation mechanically.
16. Submit a couple of e-book or article you’ve lately learn
Skilled studying has a ton of wonderful advantages.
Why not share a few of these advantages along with your followers?
After you learn a e-book or article, share among the belongings you’ve realized along with your followers. Doing so will accomplish the next objectives:
- You may assist your followers be taught with you
- You may be taught extra which can provide help to turn into a greater skilled
- You may be displaying your viewers that you just’re devoted to studying and enchancment
- You should utilize classes realized out of your readings as a brand new provide of submit concepts
17. Share movies and podcasts associated to your {industry}
LinkedIn desires to advertise content material that gives audiences with worth, and many individuals discover worth in video and audio materials associated to their discipline.
Sharing movies and podcasts associated to your {industry} can present worthwhile info to your viewers, making it extra prone to get promoted by LinkedIn’s algorithm.
One factor to notice is that you just shouldn’t simply share a hyperlink to the video or podcast. As a substitute, it is best to share the video itself in your web page. LinkedIn doesn’t like posts that share a hyperlink, so the algorithm is extra prone to favor posts with an precise video as an alternative of simply the hyperlink.
18. Share an attention-grabbing story with a lesson
Everybody loves a superb story. You should utilize them to show a lesson, spotlight a degree, or for leisure.
Attempt sharing a narrative associated to your {industry} along with your LinkedIn followers. Attempt together with the next components:
- An attractive hook
- A transparent level
- A name to motion
Check out this very temporary however motivational story shared on LinkedIn:
19. Ask a query
Asking a query encourages engagement, which helps your posts get seen by extra folks. As well as, questions reveal that you just care about your viewers’s opinions.
Earlier than you submit a query, be sure it’s related and thought-provoking. In different phrases, your query shouldn’t simply be “Hamburgers or scorching canines?”
It ought to be one thing that’ll encourage dialogue about one thing folks care about.
Submit Planner’s Submit Concepts function features a questions tab, which gives tons of high-quality questions that’ll provide help to get engagement in your subsequent submit.
20. Submit statistics or information
Sharing related statistics or {industry} information can present worthwhile insights and increase your credibility as an professional.
As we mentioned earlier, offering worth to your followers is the important thing to getting extra engagement on LinkedIn. Your followers will discover worth in related {industry} information, so these posts typically get a ton of engagement.
When you come throughout information and statistics whereas researching your discipline or utilizing your Content material Streams in Submit Planner, why not share them along with your followers on LinkedIn?
Do not forget that visible content material typically outperforms written content material, so infographics and different visible types of information just like the one proven above work effectively.
21. Share a tip about LinkedIn on LinkedIn
Sounds type of humorous does not it? It’s — nevertheless it works!
Folks on LinkedIn, love studying about LinkedIn.
For instance, you’re studying this text on find out how to get extra worth from LinkedIn. That reveals you’re serious about getting extra out of your LinkedIn presence.
Your followers are serious about the identical factor!
As a substitute of hoarding all this LinkedIn data for your self, attempt sharing some LinkedIn optimization suggestions along with your followers. They’ll thanks for the data with engagement in your submit.
For instance, right here’s an excellent tip shared by a LinkedIn person along with her followers:
22. Submit an article from one other authoritative supply within the {industry}
Sharing insights from different authoritative sources in your discipline helps place you as a thought chief and encourages your followers to take part within the discussions in your submit.
As soon as once more, it is best to NEVER simply share a hyperlink to somebody’s submit. As a substitute, it is best to write a considerate commentary on no matter you learn and present your viewers find out how to entry the unique materials.
The instance under does an excellent job of sharing industry-relevant materials.
Attempt providing your favourite level, one thing you disagree with, or one thing you realized while you share articles.
23. Spotlight a latest accomplishment of somebody in your {industry}
One of many best methods to generate content material is to have a good time the successes of others. In any case, who doesn’t love some recognition?
Whether or not it’s a colleague, an {industry} chief, or a follower, highlighting somebody’s latest accomplishment is an effective way to develop higher relationships along with your followers and different leaders in your area of interest.
It additionally permits folks to see your small business’s extra private aspect.
For instance, you possibly can attempt the next spotlight posts:
- Congratulating somebody on a latest award or recognition
- Sharing information about somebody’s profitable product launch or related accomplishment
- Highlighting a big milestone or achievement
24. Flip a query you bought out of your feedback, DMs, or clients right into a submit
There is a good likelihood you repeatedly obtain numerous the identical questions out of your followers.
When you obtain a standard query within the feedback part of certainly one of your posts, through direct message, or from a buyer, contemplate turning it right into a submit.
Answering viewers questions reveals that you just’re listening to your viewers and have worthwhile expertise to supply them.
For instance, this content material advertising and marketing chief took a query he typically will get and turned it right into a LinkedIn posting collection!
The three keys to LinkedIn success
We’ve checked out our high 24 LinkedIn submit concepts, however what else are you able to do to extend your success on LinkedIn?
It seems that having the best submit concepts solely will get you about half of the best way there. To show numerous good submit concepts into an excellent LinkedIn web page requires an understanding of how LinkedIn works.
Earlier than we wrap up this text, let’s have a look at the three keys to LinkedIn success that’ll remodel your web page right into a thriving on-line group.
Key #1: Consistency
Posting content material often is the primary key to success on LinkedIn. Consistency is vital for a few causes:
- It establishes a routine that your viewers can observe, which makes them anticipate extra of your content material
- It alerts to the LinkedIn algorithm that your account is lively, which helps your posts turn into extra seen.
So, how often do you have to submit?
Ideally, it is best to submit about 5 instances per week, however not more than 20 instances month-to-month. You must also keep away from posting greater than as soon as per day to maintain from wanting like spam.
Key #2: High quality
Second, if you wish to succeed on LinkedIn, it is best to hold the standard of your posts extraordinarily excessive.
Whereas consistency is important, sharing high quality content material is essential. Sharing low-quality content material simply makes your model look unhealthy. Over time, it may possibly hurt your model’s repute and make you lose your viewers’s belief.
However, high-quality content material that aligns along with your model’s values places your greatest foot ahead and reveals your viewers that you just’re a severe presence in your {industry}.
Key #3: Selection
The ultimate key to LinkedIn success is selection. In case your content material is all the time the same-old same-old, you threat shedding your viewers’s curiosity.
Selection means sharing several types of content material in your web page, equivalent to:
- Textual content-only posts
- Movies
- Pictures
- Infographics
- Articles
- Podcasts
- Case research
- Tales
Selection retains your content material recent and provides your model a definite voice. It additionally retains your viewers from becoming bored along with your content material (which could make them click on that dreaded “unfollow” button).
Regularly requested questions on LinkedIn submit concepts
What ought to I write on my LinkedIn submit?
The perfect factor you are able to do to make sure that your LinkedIn submit will get engagement is to jot down HELPFUL info. Write about issues that’ll assist others in your {industry} enhance their enterprise or higher perceive present tendencies.
What ought to a newbie submit on LinkedIn?
Begin out with the 24 submit concepts above and a Submit Planner free trial. Combining these 2 assets ought to provide you with a implausible begin towards growing a thriving LinkedIn web page.
What are probably the most profitable LinkedIn posts?
There isn’t any one sort of LinkedIn content material that’s assured to get you engagement. The principle factor you are able to do is be sure that your posts are top quality and that they provide worth to your viewers. When you tick these 2 containers, you’ll get engagement.
How do I’m going viral on LinkedIn?
There’s no hack to go viral. You simply need to hold posting high-quality content material that resonates along with your viewers. As you be taught and get to know your viewers, your content material will enhance till you constantly get nice engagement numbers.
What LinkedIn posts get probably the most views?
The LinkedIn posts that get probably the most views are those that include probably the most worth. That might not be as horny as giving a 100% foolproof technique to get views (which doesn’t exist, by the best way), nevertheless it’s true. In order for you views, present worth.
Nevertheless, visible content material — like pictures, movies, and carousels — is an effective way to cease folks from scrolling to devour your worthwhile posts
How do I stand out on LinkedIn?
If you wish to stand out on LinkedIn, create larger high quality content material than your rivals and supply your {industry} area of interest with extra worth. It sounds easy, nevertheless it’ll take effort! 😅
Automate your LinkedIn posting
LinkedIn is a robust platform. Nevertheless, benefiting from the platform takes a strong technique and good submit concepts.
Arising with recent, attention-grabbing, and related concepts can generally be difficult. However with these 24 LinkedIn submit concepts, you possibly can demolish your author’s block and create extremely partaking content material that resonates along with your viewers (and the LinkedIn algorithm).
When you’re struggling to search out sources for filling your LinkedIn posting schedule, I extremely advocate signing up for a free trial for Submit Planner so you possibly can entry their content material curation and automation instruments.
Keep in mind to develop a relationship along with your viewers, keep on with the three keys to LinkedIn success, and by no means cease enhancing your LinkedIn presence.
