Dan Reich is a serial entrepreneur, investor, and author and has been constructing firms since he was a youngster. A number of the firms that he based embrace: TULA Skincare which was acquired by Proctor & Gamble – Troops.ai which was acquired by Salesforce – Spinback which was acquired by Buddy Media after which acquired by Salesforce. Dan is now a co-founder of Dibs Magnificence, which is backed by LCatterton and is constructing extra firms. He additionally invests by his household workplace, Reich Capital. He has a background in electrical engineering and volunteers as a member of nationwide ski patrol.
What you’ll study
- The facility of influencer advertising and marketing
- Leveraging B2C methods for B2B firms
- Sustaining authenticity throughout all enterprise performs
- The significance of constructing robust relationships in enterprise
- The best way to preserve your staff motivated when momentum takes successful
Highlights
(6:33) Influencer advertising and marketing in B2B
(8:34) Techniques and techniques that B2B firms can steal from B2C firms as we speak
(13:00) How Dan structured a delegated BDR staff for influencer advertising and marketing
(17:00) The best way to preserve authenticity when partnering with influencers
(21:32) The best way to successfully compensate influencers: Fairness vs Money
(24:20) Dan’s expertise with 2 M&A exits
(30:08) The best way to preserve your staff motivated in moments of momentum loss
(32:28) How every acquisition started its first conversations
(42:30) Why e-mail advertising and marketing is lifeless as we speak
(44:50) Discovering gratitude and happiness inside your self will in the end lead you towards success
Quotes
Firms don’t purchase firms, individuals at firms purchase firms.
By grounding your self with issues that you just’re actually grateful for, when issues don’t go properly, it offers you perspective about what actually issues and what doesn’t.
People who chase happiness will discover success, and the those who chase success, more often than not, won’t ever discover happiness.
Hyperlinks and Sources
Dan’s LinkedIn: https://www.linkedin.com/in/danreich/
Dan’s Web site: https://danreich.com
DIBS Magnificence Web site: https://dibsbeauty.com
The GTM Podcast
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